Senior Product Marketing Manager, Core
New York$137.6k - $206.4kFull-timePosted 3mo ago
About the role
Senior Product Marketing Manager to join the Solutions Marketing team, responsible for defining how Harvey's products are packaged, launched, and enabled as practical solutions for legal professionals across segments and buyers.
Responsibilities
- Lead go-to-market strategy for a core solution area, translating product capabilities into messaging and positioning tailored to the vertical, persona, and segment size.
- Enable GTM teams with solution-led messaging, demo storylines, playbooks, and customer-ready materials that support the enterprise sales motion.
- Partner with Product and Core Product Marketing to shape launches and own how it gets packaged and adapted across target verticals and personas.
- Partner with Demand Gen and Content to develop full funnel campaigns that build thought leadership, drive demand, and mature pipeline.
- Regularly conduct market, customer, and competitive research, grounding positioning and strategy in real customer needs and differentiated value.
- Align on solutions prioritization and market opportunity across Product, GTM, and Marketing leadership teams.
Qualifications
- 6-8+ years of experience in Product Marketing, Solutions Marketing, or a related role in B2B SaaS.
- Proven experience marketing complex, workflow-driven products to enterprise buyers.
- Demonstrated ability to connect technical product capabilities to customer problems, outcomes, and business value.
- Expertise in developing positioning and messaging, and translating it into sales-facing and customer-facing assets across different audiences, segments, and verticals.
- Experience contributing to product launches, including translating core launch messaging into content for specific industries or personas and building out assets.
Skills
Required:Go-to-market strategyMessaging and positioningLaunch planning
Benefits
- Comprehensive health, dental and vision coverage
- retirement benefits (401k match up to 4%)
- flexible PTO
Last updated Aug 26, 2026. Interested? Apply on the company site.
About Harvey
Professional Class AI
Harvey is a platform built to meet the standards of the world’s leading professional service firms.
AILegalLegal AILegal AnalysisLegal Document AnalysisLegal ResearchLegal Techsetter-30
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