B2B Marketing Lead, India
OpenAI· Marketing
Hybrid (Mumbai, India)Full-timePosted 3mo ago
About the role
India Business Marketing Lead to drive OpenAI’s enterprise and B2B marketing strategy in India, operating across enterprise, startup, developer, and partner audiences to deliver programs that support revenue growth and long-term trust.
Responsibilities
- Lead the development and execution of India B2B marketing strategy, aligned with global priorities and India GTM objectives.
- Drive full-funnel B2B marketing programs across field marketing, content, customer marketing, events, executive engagement, and partner marketing.
- Partner closely with India GTM, Partnerships, Product Marketing, Comms, and Global Affairs to deliver integrated programs that support enterprise adoption and pipeline growth.
- Translate global B2B narratives and launches into India-relevant, market-specific execution across enterprise, startup, developer, and partner motions.
- Establish strong India marketing operating rhythms, including planning cycles, agency management, budget oversight, performance measurement, and reporting.
- Act as the India voice for B2B marketing, bringing market insight, customer perspective, trust signals, and local nuance into global strategy discussions.
- Build and scale foundational B2B marketing capabilities in India, with an eye toward future team growth and specialization.
Qualifications
- 10+ years of experience in B2B or integrated marketing, ideally within technology, platforms, or high-growth environments.
- Proven track record of building and executing B2B marketing programs that support enterprise or partner-led GTM motions in India and/or similarly complex markets.
- Strong understanding of India enterprise buying dynamics, including the role of trust, regulation, partners, SI ecosystems, and local proof points.
- Demonstrated ability to operate at both strategic and executional levels in fast-moving, ambiguous environments.
- Experience working closely with Sales, GTM, Partnerships, Product Marketing, and Comms teams in a matrixed organization.
- Excellent communicator and collaborator, with strong stakeholder management and influence skills across business, policy, product, and GTM audiences.
- Experience managing teams, agencies, vendors, and regional or local partners in India preferred.
Last updated Sep 24, 2026. Interested? Apply on the company site.
About OpenAI
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