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Growth Marketing Manager, SMB Ads

OpenAI· Marketing
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Hybrid (San Francisco)$198k - $219k + equityFull-timePosted 3mo ago

About the role

Growth Marketing Manager role focused on building and executing high-velocity growth programs for small business advertisers within OpenAI’s SMB Ads Marketing team, spanning acquisition, activation, lifecycle, and early retention with an initial emphasis on moving advertisers from sign-up to first meaningful spend and retention.

Responsibilities

  • Execute growth experiments across acquisition, activation, lifecycle, and early retention.
  • Build email, in-product, landing page, audience, messaging, and offer tests that help SMB advertisers reach first spend and repeat value.
  • Use AI tools to prototype marketing assets, automate workflows, analyze funnel data, generate creative variations, and build internal growth systems.
  • Partner with Growth, Product, Engineering, Data Science, and Marketing Operations to turn strategy into shipped experiments and measurable learnings.
  • Support improvements to sign-up, onboarding, campaign creation, measurement, and advertiser education.
  • Maintain experiment documentation, QA checklists, learnings, and performance readouts.
  • Translate ambiguous growth ideas into concrete tests, campaign plans, launchable assets, and clear next steps.
  • Help identify new ways to convert, activate, retain, and grow SMB advertisers.

Qualifications

  • Have 4-7 years of experience in growth marketing, lifecycle marketing, GTM engineering, marketing operations, product growth, demand generation, or performance marketing.
  • Have shipped campaigns, experiments, automations, landing page tests, lifecycle programs, or conversion initiatives.
  • Are fluent with AI tools and use them to accelerate marketing execution, workflow automation, analysis, personalization, prototyping, or internal tooling.
  • Have strong writing and customer judgement, especially for translating product value into clear SMB-facing messaging.
  • Have experience with SMB growth, self-serve funnels, advertiser growth, PLG SaaS, marketplaces, commerce, fintech, local services, creator tools, or other high-volume customer funnels.
  • Have experience with lifecycle marketing, CRM, segmentation, activation, onboarding, winback, or retention programs.

Skills

Required:Growth marketingExperimentation / A/B testingAI-enabled marketing

Benefits

  • Medical, dental, and vision insurance for you and your family, with employer contributions to Health Savings Accounts
  • Pre-tax accounts for Health FSA, Dependent Care FSA, and commuter expenses (parking and transit)
  • 401(k) retirement plan with employer match
  • Paid parental leave (up to 24 weeks for birth parents and 20 weeks for non-birthing parents), plus paid medical and caregiver leave (up to 8 weeks)
  • Paid time off: flexible PTO for exempt employees and up to 15 days annually for non-exempt employees
  • 13+ paid company holidays, and multiple paid coordinated company office closures throughout the year for focus and recharge, plus paid sick or safe time
  • Mental health and wellness support
  • Employer-paid basic life and disability coverage
  • Annual learning and development stipend
  • Daily meals in our offices, and meal delivery credits as eligible
  • Relocation support for eligible employees
  • Additional taxable fringe benefits, such as charitable donation matching and wellness stipends
Last updated Sep 17, 2026. Interested? Apply on the company site.

About OpenAI

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Company profileWebsite

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