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Social Lead, Product

Shopify· Social Media / Brand
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Remotefull-timePosted 3mo ago

About the role

Senior individual contributor role leading social content and GTM campaigns for product launches and technical conversations, collaborating cross-functionally across Product Marketing, Communications, Creator Partnerships, and Paid Media to drive product campaigns on Shopify’s owned channels and spokesperson channels.

Responsibilities

  • Own original content and social communications on @Shopify X, LinkedIn, and Instagram for product campaigns from aim through execution
  • Develop copy and creative assets that drive affinity and engagement with Shopify’s products among commerce and tech audiences
  • Treat the product brief as the minimum floor, experimenting with new tactics and formats that push the boundaries of how we go to market
  • Drive cross-functional coordination and messaging consistency for GTM campaigns, partnering with stakeholders across Product Marketing, Comms, Creator Partnerships, and Paid Media
  • Pitch evergreen content and programming, including livestreams, X Spaces, and AMAs with Product teams
  • Coach Social Producers and Designers through thoughtful creative feedback. Must have experience working with in-house creative teams.
  • Measure the impact of your work and own a regular reporting cadence, including monthly recaps and product business reviews
  • Stay current on platform best practices, trends, and the latest AI tools

Qualifications

  • Relevant experience in social and product marketing for tech brands
  • Ability to translate products and technical roadmaps into social campaigns and tactics
  • Ability to measure social and marketing performance and synthesize insights for Product stakeholders
  • Exceptional writing, communication, and storytelling skills
  • A self-reliant, high-agency operator who can drive work forward independently
  • Demonstrated passion for social platforms, memes, and innovative digital experiences
  • Bonus if you have experience with production tools such as Adobe Creative Suite, Figma, and Descript, and in-app editing tools on Instagram and TikTok

Skills

Required:Social media marketingContent development and storytellingCross-functional collaborationMeasurement and analytics
Nice to have:Executive/spokesperson channel coordinationProduction tooling
Last updated Sep 3, 2026. Interested? Apply on the company site.

About Shopify

Dream big, build fast, and grow far on Shopify.

Shopify is the leading all-in-one commerce platform for businesses, offering tools to manage every part of your business, from online store to in-person sales and global expansion.

ecommerceplatformonline storeretailglobal
Company profileWebsite

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