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Consumer Product Marketing Manager

Meta· Consumer Marketing
Apply on company site
New York, NY$130k - $188kFull-timePosted 3mo ago

About the role

Marketing professional responsible for leading inbound and outbound product marketing initiatives to influence product strategies, positioning, and go-to-market efforts across Meta’s apps and platforms.

Responsibilities

  • Influence and shape product and GTM strategies through data and insights in collaboration with Research and Data Science
  • Identify emerging category trends and user needs across social media, virtual reality, artificial intelligence, and private messaging
  • Build differentiated positioning and narratives to drive understanding and engagement among consumers, press, and policymakers
  • Develop and execute complex go-to-market strategies with Communications, Brand, Policy, and Legal teams including goals, metrics, and content development
  • Drive product announcements and launch strategies with company leadership, addressing risks with principled problem-solving
  • Partner with Brand and Growth teams on full-funnel outbound marketing and advertising plans to drive awareness, adoption, and long-term engagement

Qualifications

  • Bachelor's Degree in Business, Marketing, or related field, or equivalent Marketing experience
  • 8+ years of full-time experience in Marketing, Management Consulting, Product Strategy and/or equivalent function
  • 2+ years experience in Product Marketing, partnering with Product teams in development process
  • Experience leading large-scale consumer go-to-market strategies across multiple audiences, launching and growing free or paid consumer products
  • Experience developing, driving and measuring analytically rigorous full-funnel marketing campaigns
  • Experience working with cross-functional partners such as Brand, Communications, Policy and Legal teams at all levels of management
  • Experience presenting, facilitating discussions and driving decisions with executives and cross functional teams
  • Project management experience in fast-moving environments with cross-functional collaboration

Skills

Required:Data-driven decision makingGo-to-market strategyCross-functional collaboration

Benefits

  • Bonus
  • Equity
  • Benefits (as described in posting)
Last updated Oct 23, 2026. Interested? Apply on the company site.

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