← All roles

Marketing Strategy, Planning, and Operations Manager, Reality Labs

Meta· Marketing
Apply on company site
Hybrid (Menlo Park, CA)$152k - $213k + equity + bonusFull-timePosted 3mo ago

About the role

Strategy, Planning & Operations Manager for Reality Labs Marketing, responsible for integrating strategy, governance, and execution across Wearables, VR, and Horizon; drives AI-enabled workflows, cross-functional alignment, and scalable processes to enable rapid, high-impact marketing delivery.

Responsibilities

  • Lead integrated marketing planning processes for Reality Labs products, including annual and quarterly planning cycles that align marketing strategy to Wearables, VR, and Horizon product roadmaps and business objectives
  • Develop and maintain operational frameworks, workflows, and governance structures that enable RL Marketing to execute campaigns and programs efficiently across wearables and spatial computing product lines
  • Define and track key performance indicators for RL marketing investments, synthesizing data across channels to surface insights and inform strategic tradeoffs for leadership
  • Partner with finance and marketing leadership to manage budget allocation and forecasting across the RL product portfolio, ensuring resources are directed toward highest-impact initiatives
  • Identify gaps in planning processes and implement scalable solutions that reduce friction and improve cross-functional coordination across marketing, product, and go-to-market teams
  • Build and deliver executive-level communications, including strategy briefings, planning readouts, and performance reviews tailored to diverse audiences including marketing and business leadership
  • Drive alignment across RL marketing sub-teams and cross-functional stakeholders by facilitating goal-setting, prioritization, and accountability mechanisms
  • Leverage AI-integrated workflows to accelerate planning, reporting, and operational processes, and share learnings to scale adoption across the marketing organization
  • Proactively identify strategic risks and opportunities within the RL marketing operating model and develop mitigation plans that minimize disruption to campaign execution
  • Serve as a subject matter expert on RL marketing operations, advising peers and partners on best practices for planning, prioritization, and performance measurement in the AR/VR space

Qualifications

  • Drive GTM milestone tracking and readiness for priority launches, ensuring cross-functional partners are accountable and leadership has clear line-of-sight into the execution status
  • Own and program executive reviews (Marketing, cross-functional, Product, C-Suite) managing cadence, content standards, and follow-through
  • Lead the annual and mid-year planning process, including goal-setting and portfolio prioritization
  • Build investment cases and drive trade-off discussions that align resources to the top business priorities
  • Drive cross-functional alignment with Product, Design, Sales, Finance, and other partners
  • Anticipate friction points and create clarity across teams; surface opportunities for stronger collaboration and faster decision-making
  • Lead definition and evolution of ways of working across teams, ensuring clean handoffs, decision rights, and operating norms keep pace with the organization's growth
  • Support headcount and talent planning, headcount tracking and hiring priorities
  • Champions and drives the adoption of AI-enabled workflows, tools, and automation that improves team speed, quality, and scalability

Skills

Required:Integrated marketing planningExecutive communicationsBudgeting and forecastingAI-enabled workflowsCross-functional leadership

Benefits

  • Benefits information described in the posting (explicit list not provided)
Last updated Oct 23, 2026. Interested? Apply on the company site.

About Meta

Shop the latest AI glasses and wearable technology from Meta.

Shop the latest AI glasses and wearable technology from Meta. Explore Ray-Ban Meta, Oakley Meta, display glasses, and cutting-edge VR headsets.

AI glassesOakley MetaRay-Ban MetaVR headsetsliquid-ai-recruiting-targetwearable technology
Company profileWebsite

More open roles at Meta