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Director of Product Marketing, Investing

Wealthfront· Marketing
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Hybrid (Palo Alto, CA), Hybrid (New York, NY), Hybrid (San Francisco, CA), Hybrid (Seattle, WA)$225k - $250k + equityFull-timePosted 3mo ago

About the role

Lead go-to-market strategy for Wealthfront's Managed and Self-Directed investing business. Requires cross-functional collaboration and building a world-class product marketing team with a customer-focused, data-driven approach to product-led growth.

Responsibilities

  • Lead the team in crafting and executing strategies to bring new products to market, from identifying initial beachhead audiences, to developing resonant positioning and a rich learning agenda, to scaling distribution of products that find product-market fit.
  • Partner with Wealthfront’s Product team, consumer research, engineering, and design to develop a product roadmap that serves unmet needs of our customers and creates new opportunities for business growth
  • Craft focused briefs, rooted in business and customer insights, for creative teams to execute against
  • Lead business performance recaps and findings with executive leadership team
  • Be a voracious consumer of culture and help highlight trends that can inform our creative and product strategy
  • Manage an experienced product marketer, contributing to a team culture of excellence, curiosity, and respect.

Qualifications

  • 8+ years in consumer product marketing or growth marketing, with technology and/or startup experience
  • Passionate storyteller with strong communication, presentation, and writing skills
  • Strategic thinker who equally values creativity and marketing effectiveness
  • Ability to bring structure to ambiguity, deploy frameworks, and distill insights into coherent, concise, and actionable plans that tackle complex objectives
  • A data-driven mindset and comfort with analysis, testing, and measurement methodologies. Experience running messaging tests and A/B experiments.
  • A low-ego leader with a willingness to get into the details and a tendency to make others around them successful
  • Experience managing and developing a team of marketers
  • Personal finance knowledge and experience is a big bonus, but not required
  • Bachelor's degree or higher

Skills

Required:Product marketing strategyCross-functional leadershipStorytelling and communicationData-driven decision making

Benefits

  • comprehensive benefits including medical, dental, and vision coverage
  • 401(k) with company match
  • Employee Stock Purchase Plan (ESPP)
  • generous time off
  • parential leave
  • wellness reimbursements
  • professional development
  • employee investing discount
Last updated Oct 21, 2026. Interested? Apply on the company site.
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