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Business Systems Architect, GTM Systems

Betterment· Business Systems
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New York CityFull-timePosted 3mo ago

About the role

Senior staff-level technical leader responsible for the architecture and ongoing health of Betterment’s GTM systems ecosystem (centered on Salesforce) and a growing set of integrations.

Responsibilities

  • Define and maintain the target GTM systems architecture (Salesforce, HubSpot, Clay, and adjacent tools) and drive the stack toward it.
  • Define and maintain canonical GTM systems architecture, including system-of-record boundaries, data domains, integration patterns, and architecture decision records.
  • Design and build scalable, maintainable solutions for complex cross-system initiatives from problem framing through deployment.
  • Continuously audit stack health (integration reliability, data integrity, technical debt, security posture, permissions, auditability, platform limits) and drive remediation.
  • Review and guide solution designs across the team, establishing standards for integration patterns, data design, deployment practices, release governance, and documentation.
  • Mentor engineers on architecture and decision-making; lead through influence.
  • Partner with Sales, BAS, and B@W to understand workflows and translate needs into pragmatic designs.
  • Act as the GTM systems thought leader, monitoring market trends (including AI-driven GTM tooling) and challenging vendor claims against requirements.
  • Collaborate with Data and Product/Engineering on integration, data contracts, and data integrity across platforms.
  • Lead high-priority, cross-system initiatives; oversee technical diligence and implementation architecture for new tools and major platform changes (requirements, security, integration design, UAT, and cutover).

Qualifications

  • Deep expertise with Salesforce as core system of record for GTM; declarative, programmatic, and integration approaches; ability to choose patterns based on scale, maintainability, risk, and data implications.
  • Experience owning architecture for a multi-tool GTM stack in a B2B or SaaS environment; designing integrations and managing data flows at scale.
  • Strong understanding of integration design patterns (APIs, middleware, event-driven flows) and their impact on reliability and reporting.
  • Experience with marketing automation and sales engagement platforms (HubSpot preferred) and GTM data enrichment/orchestration tooling; familiarity with Clay or similar signal-based automation is a plus.
  • Solid data literacy; ability to define data contracts and validate data across systems; partner with data/analytics teams.
  • Judgment on permissions, auditability, release risk, and data governance in complex environments.
  • Track record as a staff-level or lead IC: setting technical direction, reviewing designs, and elevating team quality without formal management.
  • Ability to own ambiguous, high-stakes projects end-to-end with minimal oversight.
  • Experience defining durable architecture artifacts and operating mechanisms; due diligence and planning for vendor evaluations and platform migrations.

Skills

Required:Salesforce (core system of record)Integration design patternsData contracts & data integrityArchitectural governance & artifactsTechnical leadership
Nice to have:HubSpotClay or signal-based automation

Benefits

  • We offer a competitive suite of benefits, including medical, dental, and vision coverage; life and AD&D insurance; short- and long-term disability; infertility support and transgender health benefits; an Employee Assistance Program (EAP); transit benefits and FSA/HSA options
  • Ownership: Equity for all employees, including new hire and refresher grants.
  • Time: Flexible paid time off, paid parental leave, and a fully paid four-week sabbatical in your sixth year.
  • Growth: Company-paid professional coaching for all employees.
  • Wealth: Day-one 401(k) match plus matching on qualified student loan payments.
Last updated Jul 22, 2026. Interested? Apply on the company site.

About Betterment

Automated investing & Financial planning

Betterment can help grow your money by making saving and investing easy. Invest in a tailored portfolio, set buckets for your goals, and earn rewards.

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