← All roles

Web Strategy & Optimization Lead

Fivetran· Marketing Department
Apply on company site
Hybrid (Oakland, CA)$158.1k - $197.6kfull-timePosted 3mo ago

About the role

Strategic Staff Web Growth Marketing Manager responsible for defining and driving the long-term web growth strategy and leading high-impact web initiatives across Fivetran.com, getdbt.com, and other experiences. Hybrid full-time role based in Oakland, CA.

Responsibilities

  • Define the long-term web growth strategy across Fivetran.com, getdbt.com, and other high-impact web experiences. Align initiatives with company objectives, user needs, and measurable business outcomes.
  • Own high-impact web growth initiatives end-to-end, from strategic planning and requirements gathering through launch, optimization, and performance analysis. Partner with Web Design and Engineering to translate plans into real experiences.
  • Drive alignment across complex and ambiguous initiatives by balancing business impact, user experience, technical feasibility, and organizational priorities to make informed decisions and move work forward.
  • Write comprehensive business requirements documents (BRDs) to translate vision into strategic implementation plans that align cross-functional teams and accelerate execution.
  • Leverage behavioral analytics, user research, and market trends to identify opportunities, optimize user journeys, and inform strategic decisions.
  • Develop and execute experimentation roadmaps across critical user journeys, including the Homepage, Navigation, Pricing, Signup, and other high-impact experiences to improve acquisition, conversion, and pipeline.
  • Partner with Product Marketing, Demand Generation, Brand, Product, Analytics, and executive stakeholders to influence priorities and deliver cohesive web experiences.
  • Identify emerging opportunities in AI, personalization, and web technologies, influencing roadmap direction and investment decisions that accelerate long-term business growth.
  • Mentor teammates and serve as a recognized subject matter expert, raising the strategic, operational, and execution maturity of the broader web and marketing organization.

Qualifications

  • Demonstrated ability to develop and execute long-term web growth strategies that drive measurable business outcomes across acquisition, conversion, and pipeline generation.
  • Proven ability to balance strategic thinking with hands-on execution, independently driving initiatives from concept through launch, measurement, and optimization.
  • Deep expertise in behavioral analytics, experimentation strategy, conversion rate optimization, and translating insights into strategic recommendations.
  • Exceptional cross-functional leadership and influence, with experience aligning cross-functional and executive stakeholders on complex and ambiguous initiatives.
  • Strong prioritization skills, with the ability to evaluate tradeoffs, influence roadmap direction, and recommend investments based on business impact, scalability, and user needs.
  • Experience creating scalable operational frameworks and documentation that improve organizational effectiveness and raise execution quality across teams.
  • Excellent written and verbal communication skills, with the ability to independently present recommendations, business cases, and strategic insights to senior leadership and executive stakeholders.

Skills

Required:Web growth strategyExperimentation and optimizationBehavioral analyticsCross-functional leadership

Benefits

  • 100% employer-paid medical insurance
  • Generous paid time away from work, including paid vacation or flexible/unlimited vacation depending on role and country, plus paid sick time, inclusive parental leave, paid holidays, and volunteer days off.
  • RSU stock grants
  • Professional development and training opportunities
  • Company virtual happy hours, free food, and team-building activities
  • Monthly cell phone stipend
  • Access to mental health support platform for employees and dependents
Last updated Oct 7, 2026. Interested? Apply on the company site.
Fivetran logo

About Fivetran

Moving data. Powering innovation.

Effortlessly centralize all the data you need so your team can deliver better insights, faster.

data movementconnectorsETLELTdata integrationanalytics
Company profileWebsite

More open roles at Fivetran