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Web Strategy & Optimization Lead

Fivetran· Marketing Department
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Hybrid (Denver, CO)$148.9k - $186.1kfull-timePosted 3mo ago

About the role

Senior Web Growth Marketing Manager leading strategy and execution for high-impact web experiences, focusing on acquisition, conversion, and pipeline through experimentation, analytics, and cross-functional leadership. Hybrid role based in Denver, CO.

Responsibilities

  • Define the long-term web growth strategy across Fivetran.com, getdbt.com, and other high-impact web experiences.
  • Own high-impact web growth initiatives end-to-end, from strategic planning and requirements gathering through launch, optimization, and performance analysis.
  • Drive alignment across complex and ambiguous initiatives by balancing business impact, user experience, technical feasibility, and organizational priorities to make informed decisions and move work forward.
  • Write comprehensive business requirements documents (BRDs) to translate vision into strategic implementation plans that align cross-functional teams and accelerate execution.
  • Leverage behavioral analytics, user research, and market trends to identify opportunities, optimize user journeys, and inform strategic decisions.
  • Develop and execute experimentation roadmaps across critical user journeys to improve acquisition, conversion, and pipeline.
  • Partner with Product Marketing, Demand Generation, Brand, Product, Analytics, and executive stakeholders to influence priorities and deliver cohesive web experiences.
  • Identify emerging opportunities in AI, personalization, and web technologies, influencing roadmap direction and investment decisions that accelerate long-term business growth.
  • Mentor teammates and serve as a recognized subject matter expert, raising the strategic, operational, and execution maturity of the broader web and marketing organization.

Qualifications

  • Demonstrated ability to develop and execute long-term web growth strategies that drive measurable business outcomes across acquisition, conversion, and pipeline generation.
  • Proven ability to balance strategic thinking with hands-on execution, independently driving initiatives from concept through launch, measurement, and optimization.
  • Deep expertise in behavioral analytics, experimentation strategy, conversion rate optimization, and translating insights into strategic recommendations.
  • Exceptional cross-functional leadership and influence, with experience aligning cross-functional and executive stakeholders on complex and ambiguous initiatives.
  • Strong prioritization skills, with the ability to evaluate tradeoffs, influence roadmap direction, and recommend investments based on business impact, scalability, and user needs.
  • Experience creating scalable operational frameworks and documentation that improve organizational effectiveness and raise execution quality across teams.
  • Excellent written and verbal communication skills, with the ability to independently present recommendations, business cases, and strategic insights to senior leadership and executive stakeholders.

Skills

Required:Long-term web growth strategyExecution of growth initiativesBehavioral analyticsExperimentation strategyCross-functional leadershipBRD writing

Benefits

  • 100% employer-paid medical insurance
  • Generous paid time away from work, including paid vacation or flexible/unlimited vacation depending on role and country, plus paid sick time, inclusive parental leave, paid holidays, including a year-end Global Week of Rest, and volunteer days off
  • RSU stock grants
  • Professional development and training opportunities
  • Company virtual happy hours, free food, and fun team-building activities
  • Monthly cell phone stipend
  • Access to an innovative mental health support platform that offers personalized care and resources for covered employees and dependents
Last updated Oct 7, 2026. Interested? Apply on the company site.
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About Fivetran

Moving data. Powering innovation.

Effortlessly centralize all the data you need so your team can deliver better insights, faster.

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