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Paid Social Creative Strategist (Contract)

Suno· Growth
Apply on company site
Los Angeles, Remote$80/hr - $120/hrContractPosted 3mo ago

About the role

Contract role leading audience and market research to develop creative concepts and briefs for paid social campaigns across Instagram, Facebook, and TikTok.

Responsibilities

  • Lead deep audience and market research to uncover new personas, pain points, and use cases worth targeting.
  • Turn research into a steady backlog of net-new ad concepts, each with a clear rationale for why it should win.
  • Write sharp creative briefs that give designers, editors, and producers a clear direction to execute against.
  • Develop angles, hooks, and messaging built around how people actually behave on Instagram, Facebook, and TikTok.
  • Define what to test next and why, isolating variables so every result teaches us something.
  • Keep a deep bench of fresh ideas in flight to stay ahead of creative fatigue, so no single winner carries the account too long.
  • Partner with performance marketing managers to turn account needs into concrete creative direction.
  • Read performance signals and feed them back into sharper concepts, as bandwidth allows.

Qualifications

  • Proven experience as a creative strategist in a high-volume, high-velocity performance creative environment.
  • A strong track record of paid social creative for live Meta and/or TikTok campaigns, with results you can speak to.
  • A real grasp of direct-response creative: audiences, angles, hooks, and why an ad wins or loses, not just how it looks.
  • Deep fluency in audience and market research, and the instinct to turn it into non-obvious angles.
  • The range to own strategy end to end and the scrappiness to write the hooks and do the research yourself.
  • A proactive, self-directed working style. You spot what’s missing and bring ideas without being asked.
  • Fluency in Motion (or a comparable creative analytics tool) to read what’s driving performance and act on it.
  • Comfort reading metrics such as hook rate, hold rate, and CTR, and turning them into the next round of concepts.

Skills

Required:Audience researchCreative strategyCreative briefsSocial platformsPerformance analysis
Last updated Aug 6, 2026. Interested? Apply on the company site.

About Suno

Create stunning original music for free in seconds using AI.

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