Senior Public Relations Manager - Consumer, Influencer & Entertainment
Hybrid (San Francisco Bay Area, USA)$180k - $210kFull-timePosted 3mo ago
About the role
Senior PR leader responsible for global consumer communications, creator/entertainment relations, and product launch storytelling for Higgsfield AI. Hybrid role based in San Francisco, reporting to executive leadership, with responsibilities spanning consumer media, creator culture, entertainment partnerships, and executive visibility.
Responsibilities
- Develop and execute Higgsfield's global consumer PR strategy.
- Lead media campaigns surrounding product launches, milestones, partnerships, and brand moments.
- Position Higgsfield as the leading consumer AI platform through proactive storytelling.
- Secure top-tier coverage across technology, consumer, entertainment, and lifestyle media.
- Build strategic relationships with creators, influencers, celebrities, talent agencies, studios, labels, and entertainment partners.
- Identify cultural moments where Higgsfield can authentically participate.
- Support creator launches, exclusive collaborations, and high-profile partnerships.
- Develop VIP engagement strategies surrounding major product announcements.
- Curate in person and virtual events to drive relationship building, social media and earned media coverage.
- Shape messaging that resonates with creators, artists, filmmakers, brands, and consumers.
- Partner with Product Marketing to simplify AI innovations into compelling narratives.
- Build executive visibility opportunities alongside marketing campaigns.
- Own communications strategy for major product releases.
- Coordinate embargoes, media briefings, exclusive interviews, and launch events.
- Create launch playbooks that generate sustained media momentum.
- Manage external PR agencies globally.
- Build relationships with journalists across consumer technology, entertainment, creator economy, lifestyle, and culture.
- Track media performance and optimize communications strategy.
Qualifications
- 7-12 years of communications or public relations experience.
- Experience leading consumer communications for high-growth technology, entertainment, social media, gaming, creator economy, or AI companies.
- Deep relationships across consumer technology and entertainment media.
- Strong network within influencer, creator, Hollywood, music, sports, or digital talent ecosystems.
- Exceptional storytelling and messaging abilities.
- Experience leading global product launches.
- Comfortable operating in fast-moving startup environments.
- Strong executive communications skills.
- Agency management experience preferred.
Skills
Required:Public relations strategyMedia relationsStorytelling & messagingProduct launch communications
Nice to have:Agency management
Benefits
- equity
- comprehensive benefits package
Last updated Oct 11, 2026. Interested? Apply on the company site.
About Higgsfield AI
Higgsfield AI — AI-native creative suite
Create images, videos, and voice content with Higgsfield AI from text prompts or references. Edit and upscale media, automate creative workflows with its AI agent, and generate content on web and mobile.
AI-native creative suiteAppsSeedanceSeedreamMCP & CLIGemini Omni FlashCinema StudioOriginal Series
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