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Director, Growth Marketing

OpenRouter· Marketing
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Remote$190k - $230k + equityFull-timePosted 2mo ago

About the role

Director-level growth marketing leader responsible for self-serve growth and enterprise demand gen. Owns paid media, SEO/AEO, CRO, measurement, and forecasting; collaborates with enterprise team as execution partner. Budget $5M+ for 2027; hands-on in year one, building the function and team over time.

Responsibilities

  • Own self-serve revenue growth: build and run the marketing engine that reaches developers at scale, moves them from first touch to signup, first credit purchase, and expanding usage.
  • Plan and buy paid media across channels developers respect: search, social, newsletter and podcast/creator sponsorships, audio, OOH, and event sponsorships, spanning awareness and direct response. Own the budget and the agency/vendor bench.
  • Own the AEO/SEO roadmap for openrouter.ai: classic organic search plus answer-engine visibility, executing with content, engineering, and outside specialists.
  • Run conversion optimization on key pages and flows (homepage, model pages, pricing, signup, credit purchase) in partnership with product and engineering, on a standing experimentation cadence.
  • Own measurement for all paid activity: attribution design, incrementality and holdout testing, channel reporting, and the quarterly forecasting and planning cycle for the paid budget.
  • Support enterprise demand gen as an execution and thought partner: MQL/MQA generation programs and the measurement connecting marketing touches to pipeline.

Qualifications

  • 8+ years in growth or performance marketing, including meaningful time at a developer tools, API-first, or technical B2B SaaS company.
  • Direct accountability for self-serve or usage-based revenue (signup, activation, and spend) as the primary metric.
  • Owned an annual multi-channel paid budget of $5M+ or scaled a program from seven figures into that range, with demonstrated CAC, payback math, and channel strategy.

Skills

Required:Growth marketing leadershipPaid media managementAEO/SEO strategyMeasurement & analyticsCRO/experimentation
Last updated Aug 5, 2026. Interested? Apply on the company site.
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About OpenRouter

The Unified Interface For LLMs

A router for LLMs and other AI models

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