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Sr. Performance Marketing Manager, Paid Social

Suno· Growth
Apply on company site
NYC$145k - $170kFull-timePosted 2mo ago

About the role

Senior paid social performance marketer responsible for end-to-end paid social campaigns at scale, global reach, platform partnerships, testing, measurement, and cross-functional collaboration to drive web/app conversions, subscriptions, and growth.

Responsibilities

  • Own Paid Social channel performance globally: manage campaigns optimizing for web and app conversions, subscriptions, and growth KPIs across multiple geographies and markets. Evaluate and pilot new platforms and formats as they become relevant.
  • Drive full-funnel results: manage budgets, bidding strategies, audience segmentation, and creative testing to consistently hit CPA and ROAS targets at scale
  • Manage platform partnerships: own the relationship with paid social channel reps, including beta access, product roadmap input, billing, and spend reconciliation.
  • Own analysis and reporting: run proactive weekly performance analyses, using Excel and other tools to diagnose trends and surface opportunities. Design and run incrementality tests (geo holdouts, lift studies) to confirm spend is driving net new users, not just capturing demand that would have converted anyway.
  • Navigate app campaign complexity: own tracking setup (Conversions API), MMP integration (Singular, AppsFlyer, Adjust, etc.), and mobile attribution nuance across platforms
  • Build your own tools: when something is broken or needs improvement, build the fix yourself. Write the script, build the dashboard, design the smarter test framework.
  • Partner with creative & across the business: own all creative analysis and give structured feedback on ad creative, brief new concepts, and drive iteration based on performance data. Work with lifecycle/CRM, product, data science, and finance to align on audience strategy, budget, and measurement.
  • Own budget and forecasting: manage pacing across campaigns and markets, proactively reallocating spend to what’s working
  • Communicate with clarity: translate complex campaign data into sharp insights and recommendations for cross-functional stakeholders

Qualifications

  • 3+ years hands-on managing conversion-optimized paid social campaigns (must have specific paid social channel experience) with multi-million annual budget responsibility across major platforms
  • Strong grasp of web conversion campaigns — pixels, events, landing page performance, and full-funnel optimization
  • Experience running global campaigns across multiple geographies and markets
  • Experience with app campaign mechanics and mobile attribution (MMPs like Singular, AppsFlyer, Adjust; SKAdNetwork, postbacks, etc.)
  • Sharp analytical skills: advanced in Excel, including pivot tables, with a track record of proactively running weekly and ad hoc analyses to diagnose performance and drive decisions — not just reporting on results, but getting ahead of them
  • Comfortable operating in a fast-moving environment where channels, tools, and strategy evolve constantly
  • Nice to have: experience across a broad range of paid channels beyond the major social platforms (such as, X, Snapchat, Pinterest)

Skills

Required:Paid social campaign managementWeb conversion optimizationGlobal campaign experienceMobile attribution / MMPsData analysis in Excel

Benefits

  • Company Equity Package
  • 401(k) with 3% Employer Match & Roth 401(k)
  • Medical, Dental, & Vision Insurance (PPO w/ HSA & FSA options)
  • 11 Paid Holidays + Unlimited PTO & Sick Time
  • 16 Weeks of Paid Parental Leave
  • Creative Education Stipend
  • Generous Commuter Allowance
  • In-Office Lunch (5 days per week)
Last updated Aug 27, 2026. Interested? Apply on the company site.

About Suno

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