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Growth - Digital Marketing (Business)

OpenAI· Applied AI
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Hybrid (San Francisco), Hybrid (New York City)$239k - $325kFull-timePosted 2mo ago

About the role

B2B paid marketing leadership role focused on building and scaling global acquisition across multiple channels, with cross-functional partner collaboration and AI-enabled optimization.

Responsibilities

  • Own global paid channel strategy across Paid Search, Paid Social, Programmatic, Affiliate, and other channels for B2B audiences, including planning, forecasting, budget pacing, audience design, and performance management.
  • Build and optimize programs across self-serve, product-led, and sales-assisted motions, adapting channel strategy to segment, use case, buyer, and funnel stage.
  • Partner with Sales and GTM teams to align campaigns with revenue priorities, product launches, solution plays, account segments, and regional opportunities.
  • Optimize full-funnel performance from demand capture and qualified leads through activation, pipeline, conversion, expansion, and long-term customer value.
  • Develop B2B audience, offer, and messaging strategies for decision-makers, practitioners, company sizes, industries, and use cases.
  • Create strong feedback loops with Sales and Marketing Operations, using lead quality, account engagement, pipeline progression, and customer insights to improve performance.
  • Drive experimentation and incrementality measurement, translating results into scalable playbooks across markets, segments, and sales motions.
  • Build AI-enabled creative, targeting, reporting, and optimization workflows that increase iteration velocity while maintaining quality and control.

Qualifications

  • 8+ years of B2B growth, demand generation, or performance marketing experience, ideally in high-growth technology or subscription businesses.
  • 6+ years of deep, hands-on experience leading paid marketing across channels, including Paid Search, Paid Social, Programmatic, and Affiliate, at both an operational and strategic level.
  • A track record of launching, scaling, and optimizing B2B paid programs at significant budget levels with clear impact on qualified demand, pipeline, or revenue.
  • Experience marketing across self-serve, product-led, and sales-assisted journeys and adapting programs for SMB, mid-market, and enterprise segments.
  • Experience partnering closely with Sales, GTM, product marketing, lifecycle, and marketing operations to build integrated acquisition programs.
  • Strong analytical and measurement skills across experimentation, incrementality, attribution, lead and account quality, pipeline, and unit economics.
  • Experience working with CRM, marketing automation, intent, attribution, and BI systems to connect media signals to downstream business outcomes.
  • Experience scaling B2B programs internationally, including localization and alignment with regional market dynamics and sales motions.
  • Excellent stakeholder management and communication skills, a test-and-learn mindset, and comfort operating in fast-moving environments and adopting AI-enabled workflows.

Skills

Required:B2B growth / demand generationPaid marketing leadershipCross-functional collaboration

Benefits

  • Medical, dental, and vision insurance for you and your family, with employer contributions to Health Savings Accounts
  • Pre-tax accounts for Health FSA, Dependent Care FSA, and commuter expenses (parking and transit)
  • 401(k) retirement plan with employer match
  • Paid parental leave (up to 24 weeks for birth parents and 20 weeks for non-birthing parents), plus paid medical and caregiver leave (up to 8 weeks)
  • Paid time off: flexible PTO for exempt employees and up to 15 days annually for non-exempt employees
  • 13+ paid company holidays, and multiple paid coordinated company office closures throughout the year for focus and recharge, plus paid sick or safe time
  • Mental health and wellness support
  • Employer-paid basic life and disability coverage
  • Annual learning and development stipend to fuel your professional growth
  • Daily meals in our offices, and meal delivery credits as eligible
  • Relocation support for eligible employees
  • Additional taxable fringe benefits, such as charitable donation matching and wellness stipends, may also be provided.
Last updated Sep 10, 2026. Interested? Apply on the company site.

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