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Growth - Digital Marketing (Consumer)

OpenAI· Applied AI
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Hybrid (San Francisco)$189k - $265k + equityFull-timePosted 2mo ago

About the role

Consumer-focused Growth leadership role overseeing global paid marketing across multiple channels, driving acquisition, activation, retention, and long-term value for OpenAI’s consumer products.

Responsibilities

  • Own global paid channel strategy across Paid Search, Paid Social, Programmatic, Affiliate, and other channels for a scaled consumer product, including planning, forecasting, budget pacing, audience strategy, and performance management.
  • Manage significant investment across a broad international portfolio, balancing global consistency with market-level opportunity, platform dynamics, and cultural nuance.
  • Optimize the full consumer journey from acquisition through activation, engagement, retention, and monetization, with a focus on durable unit economics and cohort quality.
  • Develop audience, use-case, offer, and creative strategies that reach diverse consumer segments and translate across languages, cultures, and stages of product maturity.
  • Partner with regional marketing and localization teams to prioritize markets, adapt campaigns, and build repeatable international launch and scaling playbooks.
  • Drive experimentation and incrementality measurement, defining hypotheses, designing tests, and translating consumer and market insights into channel decisions.
  • Partner cross-functionally with product, engineering, data science, lifecycle, brand, and creative to improve conversion journeys, measurement foundations, and growth systems.
  • Build AI-enabled creative, targeting, reporting, and optimization workflows that increase iteration velocity and personalization while maintaining quality and brand integrity.

Qualifications

  • 8+ years of consumer growth, acquisition, or performance marketing experience, ideally for a scaled global technology, marketplace, subscription, or mobile product.
  • 6+ years of deep, hands-on experience leading paid marketing across channels, including Paid Search, Paid Social, Programmatic, and Affiliate, at both an operational and strategic level.
  • A track record of scaling consumer paid programs at significant budget and audience levels while delivering measurable acquisition and long-term value outcomes.
  • Substantial experience leading international consumer marketing across multiple regions, languages, and levels of market maturity.
  • Strong understanding of consumer behavior, segmentation, creative strategy, localization, and the relationship between paid media and the end-to-end product experience.
  • Strong analytical and measurement skills, including experimentation, incrementality, attribution, cohort quality, retention, monetization, and LTV/CAC.
  • Experience partnering with product, engineering, data science, lifecycle, brand, creative, finance, and regional teams to build durable growth systems.
  • Demonstrated ability to balance global scale with local relevance, including adapting audiences, messaging, creative, and channel mix to market-specific needs.
  • Excellent stakeholder management and communication skills, a test-and-learn mindset, and comfort operating in fast-moving environments and adopting AI-enabled workflows.

Skills

Required:Paid marketing leadership across multiple channelsInternational marketingMeasurement and experimentationCross-functional collaboration

Benefits

  • Medical, dental, and vision insurance for you and your family, with employer contributions to Health Savings Accounts
  • Pre-tax accounts for Health FSA, Dependent Care FSA, and commuter expenses (parking and transit)
  • 401(k) retirement plan with employer match
  • Paid parental leave (up to 24 weeks for birth parents and 20 weeks for non-birthing parents), plus paid medical and caregiver leave (up to 8 weeks)
  • Paid time off: flexible PTO for exempt employees and up to 15 days annually for non-exempt employees
  • 13+ paid company holidays, and multiple paid coordinated company office closures throughout the year for focus and recharge, plus paid sick or safe time
  • Mental health and wellness support
  • Employer-paid basic life and disability coverage
  • Annual learning and development stipend to fuel your professional growth
  • Daily meals in our offices, and meal delivery credits as eligible
  • Relocation support for eligible employees
  • Additional taxable fringe benefits, such as charitable donation matching and wellness stipends, may also be provided.
Last updated Jul 29, 2026. Interested? Apply on the company site.

About OpenAI

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