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Brand Designer, Creative X

Meta· Design
Apply on company site
Los Angeles, CA$149k - $209kFull-timePosted 2mo ago

About the role

Brand Designer for Creative X at Meta, focused on developing timeless brand design systems, brand foundations, and scalable toolkits to enable high-quality campaigns across multiple channels and global audiences.

Responsibilities

  • Build and evolve timeless brand foundations for Instagram, grounded in strategic brand thinking, strong craft, and clear design principles
  • Create scalable brand systems, behaviors, and toolkits (templates, guidelines, components, asset frameworks) that enable campaigns and activations across channels
  • Develop original design concepts across a range of marketing touchpoints with balance of expressive exploration and system rigor
  • Be hands-on from sketch to delivery with high attention to detail and quality
  • Own projects end-to-end—drive creative development, manage feedback, and ensure timely, on-brand delivery
  • Present work clearly and persuasively, using storytelling to explain strategy, trade-offs, and craft decisions; influence stakeholders
  • Partner cross-functionally with creatives, researchers, product managers, product marketers, and engineers; collaborate with agencies/production as needed
  • Break down complex narratives into simple, compelling brand expressions communicating intent, value, and cultural relevance
  • Contribute to a positive team culture with energy, experimentation, and constructive feedback

Qualifications

  • 8+ years of experience in brand design, marketing design, or advertising with ownership of large-scale, multi-channel campaigns and/or integrated brand systems
  • Proven experience defining, evolving, and scaling visual identity systems for consumer-facing products or global brands—translating strategy into guidelines and toolkits
  • Strong portfolio showing high craft across digital and social marketing; experience extending design systems into campaigns, activations, and multi-format expressions
  • Experience leading creative workstreams end-to-end and partnering cross-functionally to align stakeholders and deliver on-brand work
  • Effective communication skills with track record of influencing strategy and design decisions through presentations and narratives
  • Proficiency in Figma and Adobe Creative Suite, with ability to produce explorations, high-fidelity designs, and presentation-ready assets
  • Portfolio demonstrating a range of work with clear outcomes (brand impact, business impact, or measurable performance)

Skills

Required:Brand designDesign systemsFigmaAdobe Creative SuitePortfolio presentation

Benefits

  • Bonus
  • Equity
  • Benefits
Last updated Oct 23, 2026. Interested? Apply on the company site.

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