← All roles

Product Marketing Manager, Growth

Lovable· GTM
Apply on company site
Hybrid (London), Hybrid (Stockholm), Hybrid (New York City)$152k - $205kFull-timePosted 2mo ago

About the role

Role owning messaging and positioning strategy for Lovable's self-serve journey, partnering with Growth PM and Lifecycle to drive activation and expansion through compelling messaging across onboarding, emails, in-app prompts, and campaigns.

Responsibilities

  • Own messaging and positioning strategy for the self serve journey, from signup through activation and expansion.
  • Partner with the Growth PM to translate roadmap and experimentation priorities into strong, on-brand messaging.
  • Work with the Lifecycle team on content and messaging for email, in-app surfaces, and push notifications.
  • Develop point of view documents and messaging guidance for different self serve segments (solo founders, indie hackers, small teams).
  • Write and refine copy for onboarding flows, activation nudges, upgrade prompts, and in-app messaging.
  • Review and sharpen messaging from experiments and campaigns, explaining why from a messaging/positioning perspective.
  • Build a shared messaging toolkit (voice, tone, positioning by segment, proof points).
  • Represent messaging perspective in growth planning as a thought partner rather than owning the roadmap.

Qualifications

  • 10+ years of experience in product marketing, lifecycle marketing, or content/messaging roles.
  • Experience at a high tech company.
  • Direct experience writing messaging and positioning for a PLG or self serve product, ideally across signup to paid to expansion journey.
  • Track record of writing customer facing content, campaigns, or messaging with measurable outcomes.
  • Experience partnering with product, growth, or lifecycle teams to bring messaging into their workflows, without owning the underlying roadmap or systems.

Skills

Required:Messaging and positioningCopywritingCross-functional collaborationGrowth/product marketing
Nice to have:Analytics mindset

Benefits

  • (Not explicitly listed in the provided text)
Last updated Oct 21, 2026. Interested? Apply on the company site.
Lovable logo

About Lovable

Build something

Build software products, using only a chat interface

ai coderai developerai engineerai full stack engineerai software engineerai web agencyai website builderai-infrastructure-and-development
Company profileWebsite

More open roles at Lovable