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Marketing Principal/ Director - Physical AI

Dexterity· Marketing
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Hybrid (Redwood City, CA)$180k - $210kFTPosted 2mo ago

About the role

Senior marketing leader responsible for enterprise demand, category positioning, executive voice, and events for Dexterity's Physical AI offering; hands-on role with strategy and execution, reporting to the VP of Product & Enterprise Growth.

Responsibilities

  • Create Qualified Enterprise Demand
  • Partner with Sales on priority segments, target accounts, buyer needs, lead criteria, and follow-up.
  • Design and run focused account-based and industry campaigns that connect Dexterity's technical differentiation to real operational problems.
  • Build the campaign journeys, content, landing experiences, and tracking needed to improve and scale what works.
  • Report sourced and influenced pipeline honestly, with a documented attribution method that distinguishes engagement from qualified demand.
  • Build Category Positioning and Content
  • Define Dexterity's positioning, value proposition, audience messaging, and competitive story across Physical AI, robotics, and warehouse automation.
  • Translate technical capabilities and deployment realities into clear narratives for business and technical audiences.
  • Maintain a core message framework used across the website, sales materials, launches, executive communications, recruiting, and events.
  • Personally create content across videos, demos, technical explainers, launches, web, presentations, and sales enablement.
  • Lead Executive Voice, Social Media, and Content Distribution
  • Build credible voices for Dexterity and its executives, and run the editorial calendar from drafting through publication.
  • Turn important product, technical, company, and market moments into channel-specific content.
  • Repurpose and distribute priority content across social, web, email, executive channels, and Sales.
  • Measure whether the work reaches and engages target buyers, partners, technical audiences, media, and talent.
  • Coordinate Events, Trade Media, and Industry Engagement
  • Enable presence at priority events (MODEX, ProMat, NVIDIA GTC) from planning through follow-up.
  • Coordinate schedules, collateral, executive participation, target-account meetings, and lead capture with internal teams and vendors.
  • Build relationships with relevant business, AI, robotics, logistics, supply-chain, and trade media; develop pitches and spokespeople.
  • Review event and media results based on account engagement, meetings, follow-up, reach, and messaging impact.
  • Use AI and Automation Across the Function
  • Build repeatable AI-driven workflows for research, content creation, campaigns, distribution, follow-up, and reporting.
  • Automate repetitive work where it improves speed or quality, and measure results.
  • Document workflows with clear human-review, source verification, confidentiality, and data handling requirements.

Qualifications

  • 8+ years of relevant B2B marketing experience, or comparable work demonstrating Principal-level judgment and ownership.

Skills

Required:B2B marketingContent creation and storytelling

Benefits

  • Base pay within the stated range plus potential equity and medical, dental, and vision benefits as part of total rewards
Last updated Oct 22, 2026. Interested? Apply on the company site.
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About Dexterity

The foundational platform for enterprise Physical AI.

The foundational platform for enterprise Physical AI.

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