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Creative Director, Design

Meta· Consumer Marketing
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Hybrid (Los Angeles, CA)$177k - $248kFull-timePosted 2mo ago

About the role

Creative Director, Design to lead brand expression and visual strategy in Reality Labs, partnering across CX, product, marketing, and engineering to ship high-quality digital retail experiences for Meta's hardware portfolio, with a focus on GTM, brand storytelling, visual systems, and leveraging AI tools to drive innovation at scale.

Responsibilities

  • Partner within CX creative, design, marketing, product management teams to define GTM creative strategy, ensuring clarity of message, strong storytelling, and consistent brand expression across the site and supporting channels
  • Define and evolve a cohesive, creative vision that balances premium brand expression with usability and accessibility
  • Create compelling design proposals and narratives that demonstrate the impact of creative direction, experience strategy, and content systems
  • Collaborate cross-functionally, balance the needs of stakeholders, and break down complex requirements into clear, actionable solutions
  • Establish and maintain high standards for creative output by defining quality benchmarks, conducting regular design reviews, and providing actionable feedback
  • Collaborate with product and engineering teams to identify opportunities for product enhancements that elevate brand expression
  • Lead creative direction of photo, video, and 3D renders production supporting GTM and evergreen needs, including on-set creative direction, brief writing, setting standards, reviewing work, and ensuring quality and consistency across markets and channels
  • Establish scalable systems for product storytelling (imagery and motion) that build trust, improve comprehension, and support confident purchase decisions
  • Lead the development of core creative for multiple global markets, ensuring that it feels relevant and useful

Qualifications

  • 10+ years of experience in creative direction, interaction design, motion, UX, and visual design with proficiency in graphic systems
  • 10+ years of experience working cross-functionally with product, design, engineering, user research, brand, marketing, merchandising, and content/production teams
  • Experience leading design direction across multidisciplinary teams and identifying experience and visual design opportunities that elevate product experiences and brand expression
  • Experience in using AI tooling to support concept generation, ideation, and scaled image generation asset pipelines
  • Experience building and shipping e-commerce and/or consumer product experiences across a variety of platforms, including systems that scale across large catalogs, multiple regions, and frequent GTM cycles
  • Knowledge of design principles related to design systems and brand
  • Experience working across various styles and mediums including photography/art direction, motion/animation, and brand design
  • Experience owning creative direction for production workflows (photo/video/3D renders), including working with agencies, freelancers, and external partners

Skills

Required:Creative directionAI tooling for concept generation

Benefits

  • Benefits information referenced in the posting; please refer to Meta’s benefits page for details.
Last updated Oct 23, 2026. Interested? Apply on the company site.

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