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Brand Designer, AI & Ops

Lovable· EPD
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London, StockholmFull-timePosted 2mo ago

About the role

Brand Designer focused on treating generative AI and custom tooling as primary production methods for brand work. Lead AI-driven output across Lovable’s brand and creative, collaborating with a Brand Engineer to scale workflows in an ambiguous, high-velocity environment.

Responsibilities

  • Evolve Lovable's visual identity across all brand touchpoints
  • Build and maintain the visual system as something machines can execute against: style references, fine-tunes/LoRAs, prompt libraries, not just a static guidelines deck
  • Direct and review AI-generated output at volume across campaigns, social, events, and partnerships - you're the judgment layer, not the hands
  • Establish brand guidelines and systems that ensure consistency as we scale rapidly, in an AI-native production model
  • Work closely with a Brand Engineer who builds the tooling that lets you do this at scale - you define what the tools need to produce, they build the systems to scale and maintain them
  • Be scrappy and hands-on with whatever the brand needs - from a LinkedIn carousel to event signage, hand-made when hand-making is the point
  • Help set the bar for creative quality and taste at Lovable

Qualifications

  • Strong design taste - you can tell good from generic, and you can articulate why
  • Real fluency with AI generation tools (image, video, whatever's next) as a craft, not a party trick - opinions about models/workflows that produce better output
  • Experience creating scalable brand systems, templates, tools, and guidelines that enable teams to execute independently (AI pipeline included)
  • A portfolio of shipped brand assets (campaign visuals, social graphics, presentation decks, event materials, marketing collateral) plus evidence of AI-native production, not just AI-assisted
  • Comfortable with ambiguity - this function doesn't have a template at Lovable or anywhere else yet
  • Technical range - prompt engineering counts, scripting, automation and building custom tools; not required to be an engineer, but helpful

Skills

Required:Brand designAI tooling & generationSystematization of design
Nice to have:Prompt engineeringAutomation & scripting
Last updated Sep 9, 2026. Interested? Apply on the company site.
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