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Brand & Integrated Marketing Lead, Europe

Lovable· GTM
Apply on company site
StockholmFull-timePosted 2mo ago

About the role

Seasoned brand marketer with European perspective to partner with head of brand marketing to evolve the brand and shape campaigns that travel beyond impressions. Hybrid of strategy and execution, coordinating integrated campaigns and directing awareness media through agencies. Based in Stockholm (or willing to relocate) with experience launching campaigns in Europe; role has global scope.

Responsibilities

  • Support head of brand marketing with ongoing evolution, refinement, and enablement of brand strategy.
  • Work with brand design to build and steward brand systems that keep Lovable consistent and distinct as we scale.
  • Be the HQ champion for the brand, educating teams across the company on brand representation in decisions.
  • Measure brand health and creative effectiveness and use insights to sharpen strategy and creative.
  • Conduct culture research, study human behavior, and uncover deep emotional insights to drive creative and campaign strategy.
  • Write beautifully structured briefs that define for creative teams the exact story the brand needs to tell in a campaign.
  • Set direction for where and how the campaign should show up (e.g., experiential pop-ups, TV spots, social) with emphasis on doing the unexpected.
  • Orchestrate integrated campaigns, ensuring marketing channel owners understand the story, timeline, and goals are met or exceeded.
  • Direct global agency partners on awareness media buying.

Qualifications

  • 12+ years of experience designing and launching campaigns that get talked about.
  • You're based in Stockholm, or ready to be.
  • You've built or shaped a brand inside an early stage or high-growth tech company where the category is still being defined and the roadmap moves fast.
  • You've led European brand campaigns end to end — strategy, brief, production, launch — across more than one market.
  • Working relationships with European creative talent and with media agencies you can call on day one.
  • You've written briefs that shipped great work, and you can show them.
  • You know how awareness media gets bought — enough to direct agencies, challenge plans, and own the results.

Skills

Required:Brand strategyCampaign managementBrief writingMedia planning and buying oversight
Last updated Sep 9, 2026. Interested? Apply on the company site.
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