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Forward Deployed GTM Architect

Artisan· Forward Deployment
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San Francisco, New York$130k - $180kFull-timePosted 2mo ago

About the role

Role to design and deploy AI-enabled GTM systems for Artisan's largest customers, aligning sales leadership, RevOps, IT, and legal to create scalable operating models and improve pipeline through pilot programs.

Responsibilities

  • Design each customer's GTM system: segmentation, ICPs, account books, scoring, and campaign priorities across divisions and regions.
  • Build the intent signal strategy, including custom AI signals. Assess signal frequency, usefulness, and cost before committing to a program.
  • Define how autonomous outbound operates: suppression rules, approvals, team libraries, manager controls, and which actions require human review.
  • Own deployment across CRM integration, data hygiene, sending infrastructure, deliverability, knowledge, and messaging. Plan a rollout that can expand from a pilot to the wider organization.
  • Work through security review, procurement, data processing requirements, and regional constraints with the right customer stakeholders.
  • Own account performance. Review pipeline by campaign and team, investigate weak results, and change the program before the customer has to ask.
  • Lead on-site discovery, scoping, rollout workshops, and executive reviews. Build agreement across stakeholders with different priorities.
  • Partner with sales on large opportunities and stay involved through deployment and expansion. Help customers make a sound plan for replacing existing tools where Artisan fits.
  • Bring specific customer problems back to product and engineering and help shape the enterprise roadmap.

Qualifications

  • At least three years in GTM engineering, RevOps, sales strategy, or enterprise solutions consulting, with depth in complex sales organizations.
  • Experience deploying a system into an organization with hundreds of sellers; understanding territories, ICPs, regional differences, and adoption beyond a pilot.
  • Proven ability to own a pipeline result and explain decisions that improved it, including programs that failed.
  • Comfort with CRM object models, field quality, role hierarchies, sync conflicts, and account ownership rules.
  • Ability to work credibly with a CRO, a RevOps leader, and engineers; capable of challenging assumptions and building cross-functional agreement.
  • Ability to translate unclear customer problems into system design and practical rollout plans, with accountability for results.
  • Willingness to travel to customer sites frequently, up to 50% of time.

Skills

Required:GTM system designCRM integrationProgram leadership

Benefits

  • Salary: $130,000–$180,000 USD annually
  • Equity: 0.05%–0.15%
  • Existing US work authorization required
  • Customer travel up to 50%
Last updated Sep 16, 2026. Interested? Apply on the company site.
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About Artisan

AI employees called Artisans, starting with an AI BDR

At Artisan, we’re building real AI employees - not copilots, not assistants, but autonomous teammates. Our first, Ava, is an AI BDR. She finds and researches leads, writes emails in customers’ tone of voice, runs outbound sequences, self-optimizes, and manages email deliverability infrastructure. She learns, adapts, and improves over time - just like a human would. Human team members use Artisan as their primary working platform, replacing a sprawling stack of sales tools, and have Artisans working alongside them. We went through Y Combinator (W24) and have raised $35M+ from top investors. We’re at $6M+ ARR, with hundreds of customers including Remote, Quora, and SumUp. We’re currently working on Ava 2.0, pushing the boundaries of what an AI employee can do. And we're hiring.

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