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Social Media Specialist

thatgamecompany· Marketing
Apply on company site
China - ShanghaiFull-timePosted 2mo ago

About the role

Responsible for daily content creation and community operation across core Chinese social platforms (e.g., Bilibili, Xiaohongshu, Weibo) for thatgamecompany's (TGC) IPs. Drive brand emotional value, maintain community engagement, and enhance player loyalty through authentic storytelling and creator relationship management.

Responsibilities

  • Core Channel Operation & Content Creation: Own the daily content calendar and operations for core channels (Bilibili, Xiaohongshu, Weibo). Independently script, edit, and publish copy, graphic posts, and short video content while adhering to IP brand tone.
  • Creator & Fan Art Engagement: Build and maintain ongoing relationships with fan artists, community creators, and mid-to-micro KOLs/KOCs. Implement engagement initiatives to drive organic UGC growth.
  • Campaign Execution: Support game updates, IP events, and collaboration campaigns by executing social media rollouts, localized copy delivery, and user interactions.
  • Data Tracking & Community Feedback: Monitor core performance metrics (impressions, engagement rates, follower growth) and consolidate player sentiment and content feedback for regular reporting.

Qualifications

  • 3–5 years of social media operations experience in gaming, ACG, or pan-entertainment sectors with a strong track record of content execution.
  • High aesthetic sensitivity and strong content execution skills. Proficient in basic video editing and graphic design tools (CapCut, Photoshop, etc.).
  • Deep knowledge of community mechanics and algorithms on platforms like Bilibili, Xiaohongshu, and Weibo, with insights into fan community culture.
  • Professional working proficiency in both English and Mandarin to collaborate seamlessly with international teams.
  • Strong alignment with TGC’s design philosophy and community values (experience playing Sky or similar games is highly preferred).

Skills

Required:Content creation and calendar managementVideo editingGraphic designPlatform expertisebilingual communication
Last updated Aug 13, 2026. Interested? Apply on the company site.

About thatgamecompany

is a game studio dedicated to creating timeless interactive entertainment that inspires human connection worldwide.

thatgamecompany is a game studio dedicated to creating timeless interactive entertainment that inspires human connection worldwide.

gameinteractive entertainmentgamesSkyJourneyFlowerFlow
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