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Senior Product Designer, Coinbase One

Coinbase· Financial Services & Loyalty (FSL)
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Remote$180.4k - $212.2kfull-timePosted 2mo ago

About the role

Senior Product Designer on the Financial Services & Loyalty team within the Consumer & Business group, owning the Coinbase One (CB1) member experience, shaping the member home, engagement and retention flows, and campaign expressions to drive subscriber value and reduce churn.

Responsibilities

  • Own end-to-end design for CB1 Member Home, engagement surfaces, and retention flows across mobile and web
  • Drive the member home redesign, a P0 initiative creating a persistent, personalized destination for CB1 subscribers
  • Design campaign expressions (Member Month/Week), gamification mechanics (streaks, challenges), and discovery surfaces that increase benefit attach rates
  • Partner with Product Management and Engineering to shape roadmap, scope, and ship high-quality features at velocity
  • Collaborate with Product Creative on campaign visual expression, setting the bar for how CB1 looks and feels in key moments
  • Contribute to design crits, peer reviews, and team culture as a senior IC

Qualifications

  • 5+ years of product design experience shipping consumer-facing products at scale (mobile and web)
  • Portfolio demonstrating end-to-end product design from strategy through execution, with clear evidence of UX thinking and visual craft
  • Experience designing membership, loyalty, or engagement-driven products (subscriptions, rewards, retention)
  • Demonstrated ability to ship iteratively in ambiguous problem spaces while maintaining a cohesive long-term vision
  • Experience collaborating directly with engineering teams, incorporating technical constraints into design decisions
  • Proven systems thinking across multiple entry points and surfaces, resulting in cohesive cross-platform experiences
  • Utilizes generative AI responsibly, maintaining human oversight to deliver business-ready outputs and drive measurable improvements in workflow efficiency, cost, and quality.

Skills

Required:Product designUX thinkingMembership/loyalty product designCollaboration with engineeringSystems thinkingGenerative AI usage

Benefits

  • Medical Plan, Dental and Vision Plan with generous employee contributions
  • Health Savings Account with company contributions each pay period
  • Disability and Life Insurance
  • 401(k) plan with company match
  • Wellness Stipend
  • Mobile/Internet Reimbursement
  • Volunteer Time Off
  • Fertility Counseling and Benefits
  • Generous Time off/Leave Policy
  • The option of getting paid in digital currency
Last updated Oct 15, 2026. Interested? Apply on the company site.
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About Coinbase

Buy, sell, and manage cryptocurrencies.

Founded in June of 2012, Coinbase is a digital currency wallet and platform where merchants and consumers can transact with new digital currencies like bitcoin, ethereum, and litecoin. Our vision is to bring more innovation, efficiency, and equality of opportunity to the world by building an open financial system. Our first step on that journey is making digital currency accessible and approachable for everyone. Two principles guide our efforts. First, be the most trusted company in our domain. Second, create user-focused products that are easier and more intuitive to use.

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