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Senior Product Marketing Manager, Trading

Coinbase· Consumer & Business
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Remote$170.8k - $200.9kfull-timePosted 2mo ago

About the role

Senior PMM responsible for go-to-market strategy for trading products in the Coinbase retail app, driving trading volume growth through launches, positioning, and growth programs across asset classes from spot to perpetual futures and options.

Responsibilities

  • Own the end-to-end trading PMM strategy, translating a complex product suite (perpetual futures, options, margin, spot) into customer-first positioning and messaging that drives adoption.
  • Lead go-to-market for new trading instrument launches on the retail app, including audience strategy, value proposition development, channel planning, creative briefing, and measurement.
  • Drive trading volume growth across the full funnel, partnering with CRM and growth teams to activate awareness campaigns, new product launches, and win-back programs targeting churned traders.
  • Conceive and execute novel engagement programs (trading competitions, incentives, event-driven campaigns) that reach active traders and accelerate adoption of new instruments.
  • Build deep customer understanding across trader segments, from first-time derivatives users to active traders with accounts at competitors, turning insights into smarter positioning and product feedback.
  • Define success metrics tied to trading volume and instrument adoption, monitor performance, run experiments, and deliver clear recommendations to product and marketing leadership.

Qualifications

  • 8+ years of product marketing, growth marketing, or product management experience in a consumer-facing app with a demonstrated track record of driving measurable trading or financial product adoption.
  • Hands-on experience marketing trading, investing, or derivatives products at companies such as Robinhood, SoFi, Tastytrade, Schwab, Kraken, Binance, or similar, with deep familiarity with active trader behavior and motivations.
  • Proven ability to own both product launches and growth strategy end-to-end, from positioning and messaging through channel execution and performance measurement.
  • Advanced quantitative and analytical skills with demonstrated experience defining success metrics, running experiments, and using data to inform campaign and product decisions.
  • Experience running large-scale growth programs, engagement campaigns, or win-back initiatives that drove measurable volume or retention outcomes.
  • Utilizes generative AI responsibly, maintaining human oversight to deliver business-ready outputs and drive measurable improvements in workflow efficiency, cost, and quality.

Skills

Required:Product marketing strategyGo-to-market executionAnalytics and experimentationCross-functional collaboration

Benefits

  • Medical Plan, Dental and Vision Plan with generous employee contributions
  • Health Savings Account with company contributions each pay period
  • Disability and Life Insurance
  • 401(k) plan with company match
  • Wellness Stipend
  • Mobile/Internet Reimbursement
  • Volunteer Time Off
  • Fertility Counseling and Benefits
  • Generous Time off/Leave Policy
  • The option of getting paid in digital currency
Last updated Oct 15, 2026. Interested? Apply on the company site.
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About Coinbase

Buy, sell, and manage cryptocurrencies.

Founded in June of 2012, Coinbase is a digital currency wallet and platform where merchants and consumers can transact with new digital currencies like bitcoin, ethereum, and litecoin. Our vision is to bring more innovation, efficiency, and equality of opportunity to the world by building an open financial system. Our first step on that journey is making digital currency accessible and approachable for everyone. Two principles guide our efforts. First, be the most trusted company in our domain. Second, create user-focused products that are easier and more intuitive to use.

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