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Product Designer, Shop Everything

Meta· Design
Apply on company site
Menlo Park, CA, Hybrid (Multiple locations)$201k - $278kFull-timePosted 2mo ago

About the role

Instagram is seeking a Product Designer to lead the Shop Everything initiative, focusing on creating a native, trustworthy shopping experience inside Instagram for creators and consumers. Own end-to-end design for creator monetization and consumer purchasing flows, with AI-assisted features and cross-app integration, across Feed, Reels, Stories, and Profile.

Responsibilities

  • Define the end-to-end creator commerce experience — from product discovery and linking, through how it surfaces to audiences, to earnings and insights
  • Design shoppable content formats that feel native, trustworthy, and delightful for consumers while rewarding creators
  • Innovate on AI-assisted creation flows (auto-tagging, cross-catalog search, product suggestions) that collapse friction and unlock new behaviors
  • Define the end-to-end purchase experience — from the moment of interest through consideration, cart, and checkout
  • Rebuild the product detail page around AI-assisted decision-making rather than static product information
  • Design a persistent, cross-app cart that fits how people actually browse — intermittently, without intent to buy today
  • Establish the interaction model for agentic purchase: delegation, control, transparency, and recovery
  • Design for trust across a multi-catalog world — third-party sellers, uneven data quality, and varying checkout models
  • Drive long-term vision for how creator commerce and conversion evolve on Instagram, and build conviction for it with leadership and cross-functional partners

Qualifications

  • Bachelor's degree in Design, Human-Computer Interaction, Computer Science, or a related field and 8+ years of experience in relevant field
  • 8+ years of experience building and shipping applications or software at company-level scale, leading the end-to-end experience within a large-scale, ambiguous domain
  • Interaction design experience with knowledge defining and evangelizing how an experience should behave based on understanding people's needs, plus consideration of how this innovation will scale and examples of the use of appropriate prototyping tools to demonstrate how a particular interaction will work
  • Visual design experience with proficiency in typography, desktop/mobile UI, color, layout, iconography and aesthetic sense and how these elements impact product function
  • Strategic product thinking with the experience developing product goals, identifying opportunities in a global market, and making decisions based on the impact to people and the company
  • Experience representing work to executives, clearly and succinctly communicating the goals and concepts

Skills

Required:Interaction designVisual designStrategic product thinkingExecutive communication
Nice to have:AI tooling integration

Benefits

  • Benefits information mentioned in the posting
Last updated Oct 23, 2026. Interested? Apply on the company site.

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