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Creative Director, Human Interface

Meta· Design
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Burlingame, CA$177k - $248kFull-timePosted 2mo ago

About the role

Senior Creative Director focused on brand expression and visual design across Meta Wearables, leading GTM creative strategy and visual experiences for wearables products and campaigns, with emphasis on integrating AI-driven workflows and maintaining cohesive brand storytelling across surfaces and channels.

Responsibilities

  • Drive the overarching creative direction for Meta Wearables across meta.com, including campaign retail experiences, new user experiences, and brand system direction
  • Partner with product management, design, and marketing teams to define GTM creative strategy — ensuring clarity of message, strong storytelling, and consistent brand expression across the site and supporting channels
  • Set creative direction for multiple design surfaces, campaign asset production, and brand system evolution
  • Define and evolve a cohesive, creative vision that balances premium brand expression with usability, accessibility, and commerce performance
  • Create compelling design proposals and narratives that demonstrate the impact of creative direction and strategy applied to user-facing surfaces and experiences
  • Collaborate cross-functionally, balance the needs of stakeholders, and break down complex requirements into simple, compelling solutions
  • Articulate concepts and creative vision clearly with cross-functional teams and vendors (internally and externally), driving towards shared milestones and outcomes
  • Lead creative direction of photo, video, and 3D render production supporting GTM and evergreen product needs — independently and in partnership with internal studios and external vendors — including on-set direction, brief writing, setting standards, reviewing work, and ensuring quality and consistency across markets and channels
  • Establish scalable systems for product storytelling (imagery and motion) that build trust, improve comprehension, and support confident purchase decisions
  • Mentor and elevate the craft of designers on the team; foster an inspiring, collaborative team environment where all team members contribute and do their best work of their careers
  • Partner with research and analytics to measure creative effectiveness, using insights to refine direction and demonstrate business impact

Qualifications

  • 10+ years of experience in creative direction, art direction, brand design, and visual design with experience on a global scale brands
  • 5+ years of leading cross-functional GTM or product creative workstreams, partnering with product, design, engineering, user research, brand, marketing, merchandising, and content/production teams
  • Portfolio demonstrating exceptional craft, range across mediums, and a clear creative point of view
  • Demonstrated experience leading creative direction across multidisciplinary teams and identifying visual design opportunities that elevate product experiences and brand expression
  • Demonstrated experience in owning creative direction for production workflows (photo/video/3D renders), including working with agencies, freelancers, and external partners to deliver high-quality outputs at scale
  • Experience working across various styles and mediums — photography/art direction, motion/animation, and interaction design — weaving them together into holistic solutions
  • Strong knowledge of design principles related to design systems and brand, and how they inform UX, UI, communication hierarchy, information architecture, and user flows
  • Track record of operating independently, demonstrating creative leadership, maintaining attention to detail, and delivering results in a highly organized manner
  • Effective communication and presentation skills, with experience articulating complex or abstract concepts clearly and persuasively — able to explain the reasoning behind decisions, open to being wrong, and able to represent a point of view with conviction

Skills

Required:Creative directionProduction management (photo/video/3D renders)Brand systems and design principles

Benefits

  • benefits information listed in the posting (explicit) not reproduced here as separate items
Last updated Oct 23, 2026. Interested? Apply on the company site.

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