← All roles

Director of Demand Generation

Higgsfield AI· Marketing & Sales
Apply on company site
Hybrid (San Francisco Bay Area, USA)$220k - $320k + equity + bonusFull-timePosted 2mo ago

About the role

Senior leadership role responsible for building and scaling Higgsfield AI's global demand generation engine, owning strategy and execution across digital channels, paid media, ABM, events, partnerships, and lifecycle marketing to drive pipeline and revenue.

Responsibilities

  • Own Pipeline Generation
  • Develop and execute the demand generation strategy to drive qualified pipeline across enterprise and PLG motions.
  • Build integrated campaigns spanning paid media, content, email, webinars, events, partnerships, and outbound support.
  • Create scalable account-based marketing (ABM) programs targeting enterprise customers and strategic accounts.
  • Optimize lead generation, conversion, and pipeline velocity across the entire funnel.
  • Scale Marketing Programs
  • Launch and iterate campaigns quickly using data-driven experimentation.
  • Partner with Product Marketing to translate product launches, customer stories, and industry trends into high-performing campaigns.
  • Collaborate with Growth Marketing to ensure cohesive messaging and customer journeys across self-serve and enterprise audiences.
  • Support field marketing initiatives, executive events, and industry conferences.
  • Measure & Optimize
  • Define KPIs and build reporting around pipeline generation, attribution, CAC, conversion rates, and ROI.
  • Partner with Revenue Operations to improve lead routing, scoring, attribution, and campaign measurement.
  • Continuously test messaging, audiences, creative, and channels to maximize performance.
  • Identify opportunities to automate and scale marketing operations.
  • Cross-Functional Leadership
  • Work closely with Sales leadership to align campaigns with pipeline priorities and revenue goals.
  • Partner with Customer Success to drive expansion and customer marketing initiatives.
  • Help establish scalable demand generation processes as the company continues to grow globally.

Qualifications

  • 6-8 years of experience in B2B demand generation, growth marketing, or integrated marketing at a high-growth SaaS or AI company.
  • Proven track record of building programs that generate measurable pipeline and revenue.
  • Strong understanding of enterprise marketing motions, ABM, and full-funnel demand generation.
  • Experience managing paid acquisition channels, lifecycle marketing, webinars, events, and integrated campaigns.
  • Strong analytical mindset with experience measuring attribution, funnel performance, and campaign ROI.
  • Comfortable partnering closely with Sales, Product Marketing, RevOps, and executive leadership.
  • Hands-on operator who enjoys building from scratch while thinking strategically.
  • Experience with modern marketing and CRM platforms (e.g., HubSpot, Salesforce, Marketo, 6sense, Clay, Google Ads, LinkedIn Campaign Manager, etc.) is a plus.
  • Excellent written and verbal communication skills.

Skills

Required:Demand generationABM and full-funnel marketingPaid mediaAnalytics and attribution

Benefits

  • Medical, dental, and vision insurance
  • Competitive 401(k) retirement plan with company matching
  • Additional benefits and perks
  • Opportunity to work on ambitious AI products with a fast-moving, international team
  • Significant ownership, direct impact, and opportunities for professional growth as the company scales
Last updated Sep 13, 2026. Interested? Apply on the company site.
Higgsfield AI logo

About Higgsfield AI

Higgsfield AI — AI-native creative suite

Create images, videos, and voice content with Higgsfield AI from text prompts or references. Edit and upscale media, automate creative workflows with its AI agent, and generate content on web and mobile.

AI-native creative suiteAppsSeedanceSeedreamMCP & CLIGemini Omni FlashCinema StudioOriginal Series
Company profileWebsite

More open roles at Higgsfield AI