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Senior Manager, Product Marketing (Temporary)

The New York Times· Digital Marketing Generalist
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Hybrid (New York, NY)$87.91/hr - $97.8/hrtemporaryPosted 2mo ago

About the role

Product Marketing Manager for The New York Times Games, focusing on strategy, go-to-market, and storytelling for new and evolving game experiences, to drive awareness, adoption, and usage across audiences.

Responsibilities

  • Develop ideas and campaigns that help players understand, discover and use key product features.
  • In partnership with the Executive Director of Marketing, Games, build and own go-to-market strategy, from ideation to launch, for new games and features.
  • Partner with product, design, data analytics and user research teams to infuse product development with a data-driven and player-first perspective.
  • Consult on UX research sprints in partnership with product, audience insights and data insights.
  • Understand the competitive landscape and become knowledgeable about the digital games market and broader subscription ecosystem.
  • Identify which product features merit external marketing messaging and lead marketing strategy (including creative brief writing) and end-to-end execution of campaigns as relevant.
  • Analyze campaign performance and recommend next steps based on results.
  • Partner with colleagues in marketing and brand strategy, media, product, product design, engineering, creative, audience insights, project management, data analytics and Games editorial.
  • Effectively communicate in any forum — from daily work with core teammates to presentations with Games or marketing leadership — and be a trusted voice for our players as we make product decisions and prioritizations.

Qualifications

  • 7+ years of related experience in marketing, product marketing or product management, including at least 2 years of insights-driven go-to-market experience.
  • Experience driving go-to-market strategies for product and feature launches, with an understanding of how brand strategy connects to product marketing output.
  • Interpret and organize data and identify actionable insights.
  • Familiarity planning and running A/B tests and drawing key learnings from analytics reports and dashboards.
  • Familiarity with the product-development life cycle and direct experience operating within product-led teams and with technology partners.
  • Proven experience with cross-functional collaboration and working with a diverse array of stakeholders.

Skills

Required:Product marketing strategyGo-to-market planningCross-functional collaboration
Last updated Sep 9, 2026. Interested? Apply on the company site.
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