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Senior Manager, Lifecycle Marketing (Temporary)

The New York Times· Digital Marketing Generalist
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Hybrid (New York, NY)$71/hr - $87/hrtemporary hybridPosted 2mo ago

About the role

Senior lifecycle marketer to lead end-to-end lifecycle programs for The New York Times Games, focusing on onboarding, activation, engagement, win-back and reactivation across email, push, display and other channels. Hybrid role based in NYC, 3 days in office.

Responsibilities

  • Define the lifecycle marketing strategy for Games, including goals for activation, engagement, retention and reactivation.
  • Map player journeys and identify key moments where lifecycle programs can deepen engagement and reduce churn.
  • Partner with product and product marketing to ensure lifecycle programs align with feature launches, game updates and the broader Games roadmap.
  • Lead the planning and execution of lifecycle campaigns and automations across email, push, display and other channels, from brief through launch, in partnership with channel owners.
  • Work with channel owners to build, test and optimize always-on programs (onboarding flows, engagement nudges, winback journeys) that drive meaningful changes in player behavior.
  • Own key lifecycle metrics for Games, including retention, reactivation, engagement and churn, and build reporting that gives the team a clear view of performance.
  • Partner with analytics and data science teams to use segmentation, cohort analysis and predictive signals to inform targeting and personalization of lifecycle programs.
  • Build strong relationships with product, product marketing, growth marketing, media team and channel owners, audience insights, data analytics, engineering and creative to align on shared goals, design and launch lifecycle programs.
  • Champion the perspective of our players, bringing research and behavior insights into planning and creative development.
  • Balance performance goals with a thoughtful, respectful approach to frequency, personalization and offers.

Qualifications

  • 7+ years of experience in lifecycle marketing, CRM, retention marketing or related fields, with a track record of driving measurable improvements in engagement and retention.
  • Experience owning cross-channel lifecycle programs (email, push, and at least one additional channel such as display or in-app messaging) for consumer products or subscription services.
  • Strong analytical skills and comfort working with data to build hypotheses, design tests and interpret results.
  • Operate in cross-functional environments and collaborating with product, analytics, media partners and creative teams.

Skills

Required:Lifecycle marketing strategyCross-channel campaign managementData analysis and experimentation
Last updated Sep 9, 2026. Interested? Apply on the company site.
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