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Solutions Marketing Lead, Public Sector

Anthropic· Marketing & Brand
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Hybrid (San Francisco, CA), Hybrid (New York City, NY), Hybrid (Washington, DC)$320kFull-timePosted 2mo ago

About the role

Strategic marketing lead responsible for agency, federal, state/local, and international government marketing efforts to position Claude as a trusted AI partner for government and public sector audiences; drives vision, strategy, and hands-on execution across launches, campaigns, and messaging.

Responsibilities

  • Develop and execute comprehensive marketing strategy for Public Sector across key verticals: federal agencies, state and local government, defense, regulatory bodies, public utilities and more.
  • Craft differentiated positioning and messaging across solutions pages, campaign materials and content for distinct audiences within the vertical.
  • Lead go-to-market for product and solution launches including sector-specific offerings and relevant MCP integrations and skills (LMS platforms, nonprofit, scientific research tools, etc.).
  • Partner with communications on executive thought leadership regarding AI's potential to benefit underserved communities, including flagship announcements in the context of key initiatives like Claude for Government.
  • Work with the social and content teams on a public sector content calendar that highlights use cases, case studies, and partnership announcements.
  • Drive thought leadership initiatives and speaking / event opportunities relevant to the public sector
  • Enable sales teams with compelling materials, outbound campaigns, and pipeline-driving initiatives for public sector enterprise accounts and higher education institutions
  • Report on which channels and campaigns are driving results and identify opportunities for iteration

Qualifications

  • Direct experience marketing software products, owning the messaging and positioning strategy, to government audiences, including familiarity with federal, state/local, or international public sector procurement processes
  • Operated in a 0-to-1 building environment or startup company — can build processes where none exist and navigate ambiguity across a complex stakeholder landscape and campaign execution
  • Adaptable generalist with exposure and competency within multiple marketing functions (content, campaigns, social, analytics, sales enablement)
  • Strong written and verbal communication skills, with an ability to translate complex AI capabilities into clear, compelling narratives for non-technical audiences
  • Quick learner who can absorb context on diverse government verticals and procurement cycles rapidly
  • Excel at cross-functional collaboration—comfortable being the connective tissue between product, sales, partnerships, communications, and marketing teams.
  • Passionate about AI's potential to benefit underserved communities while maintaining focus on responsible, equitable deployment

Skills

Required:Marketing strategyMessaging and positioningGo-to-market (GTM) for product launches

Benefits

  • Competitive compensation and benefits
  • optional equity donation matching
  • generous vacation and parental leave
  • flexible working hours
  • lovely office space to collaborate
Last updated Sep 16, 2026. Interested? Apply on the company site.

About Anthropic

building reliable, interpretable, and steerable AI systems

Anthropic is an AI safety and research company that's working to build reliable, interpretable, and steerable AI systems.

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