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Customer Programs Manager, Co-Marketing & Measurement

Anthropic· Marketing & Brand
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Hybrid (San Francisco, CA), Hybrid (New York City, NY)$255k - $320kFull-timePosted 2mo ago

About the role

Role to build and scale Anthropic's customer advocacy and co-marketing programs, ensuring they are measurable, well-instrumented, and repeatable. Partner with Sales, Partnerships, Marketing Ops, Data Science, and Finance to manage spend, intake processes, measurement, and storytelling across customer formats and campaigns.

Responsibilities

  • Own the investment behind our customer co-marketing programs, covering allocation tracking, spend pacing, agency coordination, and quarterly budget reconciliation across a rotating cohort of customer accounts
  • Develop and execute co-marketing plans with participating customers that grow Claude adoption and the customer's own reach, coordinating with Growth Marketing on campaign strategy
  • Run the always-on scaled co-marketing motion, co-producing high-quality creative assets with a rotating cohort of customers and deploying agency partners to amplify them as paid campaigns on the customer's own channels
  • Partner with Customer Marketing, Sales, and Partnerships to decide which customers we work with and build the criteria that keep those decisions consistent
  • Own the customer marketing intake process and its tooling, keeping it the system of record and building the playbooks that keep it consistent as we scale, partnering with Customer Marketing segment leads who own triage and prioritization for their segments
  • Define how we measure the impact of our customer marketing investments, working with Marketing Ops and Data Science, and use that measurement to shape investment decisions with leadership
  • Report back to participating customers on what their participation returned, measured on the outcomes they care about, like reach, engagement, and new customer acquisition
  • Use Claude as a core part of your operational toolkit — building skills, automating intake and triage, and finding leverage wherever a process can be made faster or smarter for the Customer Marketing team

Qualifications

  • Managed co-marketing growth or partner investment programs and are comfortable with the reconciliation, forecasting, agency coordination, and stakeholder reporting that comes with it
  • Managed agencies as a working partner, developing the brief, directing the work, and holding the quality bar on co-branded creative
  • Built joint marketing plans with partners or customers that served their goals as much as your own
  • Working knowledge of demand generation and paid social and the ability to optimize campaigns
  • Experience defining how a program gets measured and proving its impact, both to your own leadership and back to the customer in the terms they care about
  • Existing fluency with Claude, and the instinct to reach for it to automate, analyze, and scale your own work
  • Comfort building in a fast-moving environment where the program, the budget, and the priorities are all still taking shape

Skills

Required:Co-marketing program managementAgency managementJoint marketing planningDemand gen & paid socialMeasurement & impact analysisClaude automation

Benefits

  • Competitive compensation
  • Flexible working hours
  • Generous vacation and parental leave
  • Optional equity donation matching
  • Office space in San Francisco or NYC
  • Hybrid work options (as per location policy)
Last updated Sep 16, 2026. Interested? Apply on the company site.

About Anthropic

building reliable, interpretable, and steerable AI systems

Anthropic is an AI safety and research company that's working to build reliable, interpretable, and steerable AI systems.

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