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Senior Demand Generation Manager

NetBox Labs· Marketing
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Remote$145k - $165kFull-timePosted 2mo ago

About the role

Senior Demand Generation Manager responsible for strategy and execution to create and accelerate demand, including integrated campaigns, ABM, email nurture, social, and website. Reports to VP of Marketing and collaborates with Sales, Product Marketing, and Customer Success to drive real pipeline.

Responsibilities

  • Design, execute, and optimize multi-channel demand generation campaigns across the full funnel, from awareness to pipeline — and own the performance reporting that follows.
  • Build and scale an account-based marketing (ABM) program targeting enterprise accounts in partnership with Sales, including tiered account plays and cross-functional alignment.
  • Own end-to-end email nurture strategy across audience segments — free users, trial accounts, and enterprise prospects — and continuously improve conversion through testing and segmentation.
  • Partner with marketing colleagues to develop organic social media strategy, with a focus on LinkedIn and other channels relevant to our technical and buyer audience.
  • Work with agency partners to manage the website, owning updates, campaign landing pages, and conversion optimization projects — and coordinating across design, product marketing, and marketing teammates to ship on time.
  • Partner with Product Marketing on campaign messaging and asset development to ensure programs are compelling and consistent.
  • Track, report, and iterate. You'll be accountable for pipeline contribution, not just campaign outputs.

Qualifications

  • 6+ years of B2B demand generation experience, ideally at a SaaS or engineer-focused company.
  • Proven track record building integrated campaigns that drive measurable pipeline.
  • Hands-on ABM experience — you've built the plays, not just the strategy decks.
  • Experience in a high-growth startup or scale-up environment.
  • Strong command of marketing automation (HubSpot, Claude Code, or equivalent) and CRM (HubSpot).
  • Comfortable pulling and interpreting data and making decisions from it.
  • Experience managing website projects cross-functionally with design, product, and marketing teams.
  • Strong written communication skills — you have experience writing sharp web copy and communicating clearly internally.
  • Able to manage multiple programs in flight simultaneously without dropping quality.

Skills

Required:Demand generationABMMarketing automationCRMData interpretation
Last updated Aug 19, 2026. Interested? Apply on the company site.

About NetBox Labs

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