Lifecycle Marketing Manager
Seattle$115k - $135kFull-timePosted 2mo ago
About the role
The Lifecycle Marketer owns and optimizes Tin Can's email program to drive engagement, retention, and revenue growth through end-to-end CRM campaigns in Klaviyo, collaborating with Growth, Brand, and Product to ensure timely, on-brand customer communications grounded in data.
Responsibilities
- Own the end-to-end execution of Tin Can's email program in Klaviyo, including campaign planning, audience segmentation, automation, deployment, and optimization
- Develop and manage the email marketing calendar in partnership with Growth and Brand to support product launches, promotions, and seasonal campaigns
- Build, maintain, and optimize lifecycle automations including welcome series, abandoned cart, post-purchase, post-activation, loyalty and repeat purchase, referral, and other customer journey programs
- Create and refine customer segmentation strategies to deliver personalized communications that improve engagement, retention, and customer lifetime value
- Continuously optimize campaign performance through A/B testing of subject lines, messaging, creative, offers, timing, and audience segmentation
- Manage subscriber acquisition, list health, deliverability, suppression strategies, and compliance with applicable regulations including CAN-SPAM, TCPA, and GDPR where applicable
- Collaborate with Product to translate retention strategy into post-activation flows, onboarding sequences, and re-engagement triggers based on usage signals
- Prepare regular reporting and performance insights, providing recommendations to improve conversion rates, engagement, deliverability, subscriber growth, and overall program health
- Stay current on CRM best practices, lifecycle marketing trends, and emerging technologies to continuously improve program performance
Qualifications
- 4-6+ years in lifecycle, CRM, or retention marketing
- Deep, hands-on Klaviyo expertise: flows, segmentation, dynamic content, campaign deployment, and reporting
- Comfort working across Shopify and non-standard purchase paths; you're not thrown by a customer journey with more than one entry point
- Strong instincts for brand voice. You can take a rough brief and know when something reads as a non-brand ecommerce tone
- Experience working closely with design teams; ability to write clear briefs and push back when needed
- Analytical ability to read cohort, retention, and revenue data and turn it into a testing roadmap
- A builder's mindset and excitement to stand up a program largely from scratch
- Strong, fast written communication and the organization to manage multiple flows, tests, and campaigns simultaneously
Skills
Required:KlaviyoLifecycle marketing
Benefits
- Full benefits package
Last updated Aug 19, 2026. Interested? Apply on the company site.
About Tin Can
The super-magical Wi-Fi landline for kids
The super-magical Wi-Fi landline for kids. No screens, no texting, no strangers — just real conversation with Grandma, besties, and contacts you approve. Plug in, twirl that cord, and time-travel to pure voice fun.
Wi-Filandlinekidsvoice
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