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Brand Editorial Lead

Laylo· Marketing
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Hybrid (New York, NY), Hybrid (Los Angeles, CA), Hybrid (Nashville, TN), Remote$120k - $155kFull-timePosted 2mo ago

About the role

Laylo is seeking a storyteller with a strong editorial craft to shape Laylo’s voice across site, campaigns, stories, and events. The role centers on writing, sourcing customer stories, and developing campaigns with an emphasis on B2B marketing for managers, marketers, and promoters in music and live events.

Responsibilities

  • Source and run interviews with the managers, marketers and promoters behind tours, shows and releases
  • Ship 2+ stories a month, then cut each one into social posts, newsletter sends and sales collateral
  • Get them read: work with Head of Growth to pitch, place and distribute so the story reaches the rest of the industry, not only our own channels
  • Turn GTM briefs into campaign concepts, messaging and finished copy across web, email, social and other launch surfaces
  • Develop the hooks, headlines, narratives and creative angles that bring campaigns to life
  • Partner with Growth on product launches, bringing the editorial angle and the execution to the GTM plan
  • Work directly with Design, Partnerships and external partners to get the work shipped
  • Write and edit across website, lifecycle, blog, social and sales collateral
  • Edit teammates’ copy, coach writers, and create voice guidelines and AI workflows
  • Collaborate on events and owned channels to define format, cadence, audience, and quality bar
  • Build systems to speed drafting and revision
  • Ship on a weekly cadence
  • Set the standard for Laylo’s voice and write to it

Qualifications

  • 5+ years in writing-first brand, editorial, or content roles with a portfolio across multiple formats
  • Experience independently taking stories from idea to published work
  • Ability to interview, identify the story, set the angle, and publish publication-ready work
  • Editorial judgment with a clear, opinionated point of view on content worth reading/watching/interacting with
  • Evidence of shipping without large teams or long review cycles; experience leveraging AI/automation to accelerate workflows
  • Publicly shipped work with demonstrated audience growth
  • Bonus: events, entertainment industry experience, product marketing
  • Absolute must have: experience doing B2B marketing and understanding marketing to businesses

Skills

Required:WritingEditorial judgmentShipping/ExecutionVoice development

Benefits

  • Not specified in the description
Last updated Oct 21, 2026. Interested? Apply on the company site.
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About Laylo

The Drop CRM

Laylo powers drops for some of the world’s biggest creators and brands. The platform combines landing pages, messaging, link tracking, and more to empower musicians, artists, celebrities, creators and brands with the tools to drive more sales and streams around their most important moments. We're fortunate to work with some of the top musicians, sports teams, media brands and creators to offer the leading Drop CRM.

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