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Social Media Lead

Lovable· GTM
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StockholmFull-timePosted 2mo ago

About the role

Lead Lovable's social media presence by managing a team of ICs while performing hands-on creative work (copywriting, storyboarding, directing). Create content from releases and product work for an audience of over 1 million engaged users, and set the standards and strategy for the social team.

Responsibilities

  • Manage and grow Lovable’s social team
  • Establish an opinionated social media channel strategy and activate the team to deliver against it
  • Set the bar for what "good" looks like: give feedback, review work, and help reports do their best work
  • Split and prioritize the team's workload across launches, always-on content, and community engagement
  • Build a cadence and format library for product content, so every release has a clear path to social, and your team has a system to work from
  • Report on and be accountable for team’s metrics
  • Own social media content related to Lovable's product: launches, features, product education, and the work behind them
  • Write copy that turns technical concepts into posts a broad audience will follow and want to share
  • Work with our Creative team on launch videos and polished static assets
  • Partner with Product Marketing and Product to get early visibility into what's shipping and shape how it's announced
  • Deepen Lovable's product usage and credibility among both a developer and general audience
  • Track what resonates and feed those learnings back into how you and your team plan future launches

Qualifications

  • 12+ years of experience in social media with at least 2 years of managing a team
  • Strategic thinking: You know what content belongs on each channel, and which doesn’t, and you can confidently make that case to stakeholders
  • Product marketing aptitude: You understand how to turn a changelog or a feature launch into a story that matters to people
  • Technical communication skills: You can take a powerful feature and write about it in ways that resonate with both developer and general audiences
  • Visual chops: You can create your own product visuals — screen recordings, GIFs, static graphics — or draft a clear brief for Creative teams to work from
  • Cross-functional range: You're comfortable working directly with PMM, Product, and Creative, and know how to get what you need from each
  • Platform-native instincts: You live on X and LinkedIn and understand deeply what each platform actually rewards
  • A portfolio of product social content you've shipped that you're proud of
  • Experience using Lovable (genuinely — it'll show)
  • You’re based in Stockholm — or ready to relocate

Skills

Required:Social media strategyTeam managementContent creationProduct marketingTechnical communication
Last updated Sep 9, 2026. Interested? Apply on the company site.
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