← All roles

UGC & Creator Community Specialist

thatgamecompany· Marketing
Apply on company site
China - ShanghaiFull-timePosted 2mo ago

About the role

Responsible for building and operating the local UGC ecosystem and creator community for thatgamecompany's IPs. Drive player passion and foster a healthy, vibrant, and brand-aligned creator community by building long-term creator relationships, developing incentive frameworks, and executing co-creation initiatives.

Responsibilities

  • Ecosystem Strategy & Execution: Contribute to the formulation and execution of local UGC and creator community strategies, continuously optimizing creator growth and incentive frameworks.
  • Creator Relationship Management: Build and maintain long-term, trusted partnerships with key creators, community leaders, and fan networks to elevate brand engagement.
  • UGC Campaigns & Initiatives: Plan and execute UGC marketing initiatives, contests, and co-creation projects in line with game milestones and major brand beats.
  • Insights & Content Amplification: Monitor creator ecosystem trends and community sentiment, driving the cross-channel amplification of high-quality player-generated content.
  • Cross-Functional Alignment: Partner closely with Global Community, local marketing, and social teams to ensure creator initiatives align with broader brand objectives.

Qualifications

  • 3–5 years of experience in creator operations, UGC ecosystem, or community management within gaming, ACG, or digital content industries.
  • Strong knowledge of creator dynamics and fan-creation culture; exceptional aesthetic judgment to evaluate content quality and potential.
  • Outstanding interpersonal skills and empathy, with a proven ability to cultivate lasting trust with diverse creators.
  • Fluent in both Mandarin and English to collaborate seamlessly across international teams.
  • Passionate about gaming and deeply aligned with TGC’s philosophy of emotional connection and artistic design.
Last updated Aug 20, 2026. Interested? Apply on the company site.

About thatgamecompany

is a game studio dedicated to creating timeless interactive entertainment that inspires human connection worldwide.

thatgamecompany is a game studio dedicated to creating timeless interactive entertainment that inspires human connection worldwide.

gameinteractive entertainmentgamesSkyJourneyFlowerFlow
Company profileWebsite

More open roles at thatgamecompany