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Product Marketing Lead, ChatGPT Work

OpenAI· Marketing
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Hybrid (San Francisco)Full-timePosted 2mo ago

About the role

Senior product marketing leader responsible for strategy, narrative, and go-to-market direction for ChatGPT Work, focusing on professional users, teams, and enterprise customers.

Responsibilities

  • Own the ChatGPT Work product marketing strategy: Define the audience, market opportunity, positioning, competitive strategy, and go-to-market priorities across professional users, teams, and enterprise customers.
  • Build a clear and differentiated product narrative: Explain what ChatGPT Work enables, when to use it, how it differs from a traditional chat experience, and how it complements Codex and other OpenAI products.
  • Lead the portfolio across launches and sustained adoption: Set priorities for major product moments while ensuring that customer education, activation, recurring usage, and ongoing demand do not disappear between launches.
  • Translate product capabilities into useful customer workflows: Turn advances across web, desktop, mobile, connected tools, and AI-assisted work into concrete examples, demos, stories, and programs that show how people complete real work.
  • Drive adoption from first useful task to team-wide usage: Partner with Product, Growth, Lifecycle, Customer Education, and Sales to improve discovery, activation, repeat workflows, team adoption, and expansion.
  • Shape the product through customer and market insight: Bring customer research, usage data, field feedback, competitive intelligence, and observed workflow barriers into product, packaging, and go-to-market decisions.
  • Build enterprise confidence and field readiness: Work with the administrator and governance PMM, buyer-focused marketers, and customer-facing teams to connect user value with deployment requirements, customer proof, executive buy-in, and a credible enterprise story.
  • Lead cross-functional decisions and raise the quality bar: Align Product, Engineering, Growth, Creative, Comms, Sales, and Marketing around shared priorities; coach product marketers; and make clear choices about what matters most.
  • Measure whether the work is changing customer behavior: Define success using meaningful indicators such as qualified adoption, activation, repeat usage, retention, team penetration, customer preference, and business impact.

Qualifications

  • 12+ years of experience in product marketing, product strategy, or closely related go-to-market leadership roles, including ownership of a complex software, platform, or AI product.
  • A strong track record of defining product and category strategy, not just executing launches or producing marketing assets.
  • Experience bringing products to market across both self-serve and enterprise motions, with an understanding of how individual usage grows into team adoption and organizational standardization.
  • Exceptional positioning, writing, and storytelling skills, with the ability to make sophisticated technology concrete and relevant to professional users and executive buyers.
  • Demonstrated success working closely with Product and Engineering to shape priorities, clarify tradeoffs, and turn customer insight into better product and go-to-market decisions.
  • Experience leading through influence, developing other product marketers, and earning trust with senior cross-functional stakeholders in a fast-moving environment.
  • Strong analytical judgment and experience connecting product marketing programs to adoption, retention, expansion, or other meaningful business outcomes.
  • A practical understanding of how knowledge workers use AI across functions such as operations, finance, marketing, sales, legal, or strategy.
  • High standards for craft, intellectual honesty, customer empathy, and clear communication in environments where products and market conditions change quickly.
  • Genuine curiosity about AI and hands-on experience using modern AI products to improve how work gets done.

Benefits

  • Medical, dental, and vision insurance for you and your family, with employer contributions to Health Savings Accounts
  • Pre-tax accounts for Health FSA, Dependent Care FSA, and commuter expenses (parking and transit)
  • 401(k) retirement plan with employer match
  • Paid parental leave (up to 24 weeks for birth parents and 20 weeks for non-birthing parents), plus paid medical and caregiver leave (up to 8 weeks)
  • Paid time off: flexible PTO for exempt employees and up to 15 days annually for non-exempt employees
  • 13+ paid company holidays, and multiple paid coordinated company office closures throughout the year for focus and recharge, plus paid sick or safe time
  • Mental health and wellness support
  • Employer-paid basic life and disability coverage
  • Annual learning and development stipend to fuel your professional growth
  • Daily meals in our offices, and meal delivery credits as eligible
  • Relocation support for eligible employees
  • Additional taxable fringe benefits, such as charitable donation matching and wellness stipends
Last updated Aug 20, 2026. Interested? Apply on the company site.

About OpenAI

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