Senior Marketing Analyst (Tracking & Measurement)
RemoteContractPosted 2mo ago
About the role
Senior Marketing Analyst focusing on tracking, signal quality, and measurement across ad networks. Own conversion data delivery to networks, GTM management, and reporting to optimize campaign performance in a remote, contract role.
Responsibilities
- Marketing & signal optimization — Partner with ad platform representatives to improve conversion signals, assess platform changes, investigate signal-related performance issues, and design measurement approaches for signal/tracking experiments.
Qualifications
- 4+ years of experience in ad tech, martech, digital measurement or marketing technology
- Hands-on with Google Tag Manager, both client-side and server-side
- Experience with conversion APIs — Meta CAPI, Google's equivalent, or similar — and server-side event delivery
- Strong understanding of browser-side and server-side tracking, and what breaks in each
- Hands-on knowledge of at least one ad platform, including campaign types, bidding strategies and conversion setup
- Comfortable working operationally with data and SQL — able to query it, diagnose issues and verify signal quality without depending on an analyst
- Experience partnering with performance marketing/user acquisition stakeholders and ability to explain complex measurement concepts to performance marketers in plain language
- English at B2 or above, written and spoken — you'll hold relationships with Meta and Google representatives directly
Skills
Required:Google Tag Manager (client-side)Conversion APIs (Meta CAPI, Google)Browser-side & Server-side trackingAd platformsSQL
Last updated Oct 8, 2026. Interested? Apply on the company site.
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