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Director of Product Marketing

Help Scout· Marketing
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Remote$198k - $218kFull-timePosted 2mo ago

About the role

Director of Product Marketing to shape positioning, narrative, and go-to-market strategy for Help Scout's product and AI-driven initiatives. Responsible for strategy, building the product marketing function, enablement across company, competitive intelligence, launches, and external storytelling. Role reports to the VP of Marketing and manages the Lead Product Marketing Manager. US-based and remote.

Responsibilities

  • Own product marketing strategy. Set and execute the quarterly and long-term strategy for how Help Scout positions its product and platform, informed by market trends, competitive analytics, and where the company is headed.
  • Build and scale the product marketing function. Manage and partner with our Lead Product Marketing Manager, setting priorities, coaching on craft, and creating room for them to grow into owning larger initiatives. You'll help build the team's roadmap for headcount and capability over the next 12-18 months.
  • Enable the whole company. Ensure sales, support, and teammates across Help Scout have what they need to understand and clearly articulate the value of what we ship. You'll build the frameworks and enable the company to talk about our products in a way that ultimately leads to new revenue and expansion.
  • Shape competitive intelligence at a strategic level. Go beyond synthesizing competitive research by turning it into a point of view on where the market is heading and how Help Scout should move to win, and make sure that point of view shapes product-led growth, direct and indirect sales, and expansion.
  • Own major product launches and seasonal release events end-to-end. Set the strategy and narrative arc for product release events and other major launches, coordinating across Sales, Product, Support, and Marketing to land them with impact.
  • Represent Help Scout's product story externally. Use guest posts, podcasts, social, and other channels to build the company's external visibility and reputation as a category leader, both for the platform and for how we're building it.

Qualifications

  • Significant experience in product marketing for a B2B SaaS product or AI platform, with a track record of owning strategy, not just executing campaigns.
  • Expert in core product marketing disciplines: positioning, messaging, buyer personas/ICP, sales enablement, and launches, with ability to prioritize high-value activities.
  • Experience managing people, coaching on craft, and growing team members into more senior roles.
  • Well-versed in positioning AI-powered products credibly; ideally with direct experience marketing AI features or products.
  • Daily use of AI tools to improve output and team performance, with demonstrable impact on speed, quality, or scale.

Skills

Required:Product marketing strategy

Benefits

  • Competitive salary and an internal, transparent salary formula based on market data
  • Flexible time off – you choose the holidays and vacations that make sense for you
  • 12 weeks of fully paid parental leave for all new parents, including adoption and foster care
  • A home office stipend to help you get set up and productive
  • A co-working stipend up to $300 a month if you choose to work out of your house
  • A yearly professional development stipend of $1,800 to help you grow in your craft
  • If you’re in the U.S. or Canada, we offer top tier health insurance for you and your dependents.
Last updated Aug 20, 2026. Interested? Apply on the company site.
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About Help Scout

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