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Creative Director

Baba Care· Operations
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New YorkFull-timePosted 2mo ago

About the role

Creative Director responsible for end-to-end production of Baba’s video and story content in two registers: cinematic documentary-quality stories and casual, creator-style content. Manages production, freelance bench, and workflow to repurpose assets across channels, aligning with brand and growth efforts.

Responsibilities

  • Find patients, families, clinicians, and partner organizations to tell documentary-quality stories; own concept, interview prep, shoot, edit, and delivery.
  • Build and run a creator-style content program for the founder and team: short-form direct-to-camera video, interview and podcast clips, event coverage, behind-the-scenes pieces; develop voices and formats, sustain cadence, and repurpose recordings into many channel-native assets.
  • Produce brand and product films and launch pieces with the same craft as story work.
  • Partner with Growth on video and testimonial creative for paid channels and with partnerships on customer-facing proof to help healthcare stakeholders say yes.
  • Source and direct videographers, photographers, and editors; own briefs, budgets, schedules, and releases; build repeatable AI-assisted workflow for finding stories and repurposing assets; maintain a content library.

Qualifications

  • 5+ years producing video and content in an agency, editorial, brand, or startup setting with a portfolio showing cinematic story work and short-form creator-style content.
  • Ability to shoot, direct, and edit personally; know when to bring in a crew; strong motion and typography instincts.
  • Outstanding storytelling with taste and range; can distill two minutes from interviews with patients, nurses, executives, or founders.
  • Experience developing someone's voice on camera and maintaining consistency.
  • Understanding of short-form platforms and what makes content travel; enthusiasm for both phone-shot clips and cinematic films.
  • Healthcare experience is a plus but not required; respect and clarity are prioritized.
  • Ability to own end-to-end production and run multiple productions simultaneously.
  • Comfort with using AI tools across the creative workflow.

Skills

Required:Video productionDirectingEditingStorytellingProject management
Last updated Sep 17, 2026. Interested? Apply on the company site.

About Baba Care

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