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Lead Product Manager, Platform (Orchestration & AI)

Demandbase· Product
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Hybrid (San Francisco, California)$178k - $268kFull-timePosted 2mo ago

About the role

Lead Product Manager responsible for the Orchestration Engine within Demandbase, focusing on building the action layer that connects account intelligence to real-world execution, infused with AI to enable intelligent, agentic use cases and near real-time GTM actions.

Responsibilities

  • Drive the Orchestration Roadmap: Own the end-to-end lifecycle of our workflow builder, trigger logic, and action framework. You will ensure our orchestration engine is the most flexible, reliable, and user-friendly tool in the B2B market.
  • Deepen the Integration Fabric: Drive the strategy for how our engine interacts with the broader tech stack (Salesforce, Marketo, Slack, etc.). You’ll ensure that complex, multi-step 'Plays' execute seamlessly across distributed third-party ecosystems.
  • Pragmatic AI Integration: Identify specific orchestration friction points and solve them using Demandbase AI.
  • Bridge to Agentic Use Cases: Define how orchestration logic can support emerging Model Context Protocol (MCP) standards, allowing AI agents to understand and trigger existing workflows safely.
  • Scale & Performance: Partner with Principal Engineering to ensure the orchestration layer can handle billions of signals with low latency for real-time alerts.

Qualifications

  • 7+ Years in Product Management with at least 3-4 years focused on Orchestration, Workflow Automation, or Integration Platforms (e.g., Zapier, Tray.io, Marketo, or CRM automation).
  • Logical Architect Mindset with love for If-This-Then-That logic, Boolean filters, and complex state machines; knowledge of race conditions, retries, and error handling in automated systems.
  • Technical Fluency discussing API design, webhooks, and distributed event processing; understanding data flows in a modern enterprise stack.
  • Applied AI Knowledge of LLMs and Agentic frameworks with a systems-builder mindset emphasizing reliability and human-in-the-loop controls.
  • B2B Domain Authority understanding how Sales Ops/Marketing Ops leaders think; automation must be transparent and predictable.

Skills

Required:Orchestration, Workflow Automation, or Integration Platform ManagementAPI design and distributed event processingApplied AI & LLMs in systems

Benefits

  • Competitive compensation package within $178K – $268K (base salary)
  • Hybrid work arrangement in San Francisco, CA
  • Diversity, equity, and inclusion initiatives
  • Opportunity to work on a market-leading orchestration engine and AI-powered future
  • Employee-focused culture and career growth support
  • Global office presence including SF, NYC, Austin, Seattle, India, UK
  • Comprehensive benefits typical of a modern tech company (health, dental, vision, 401k, PTO)
Last updated Oct 2, 2026. Interested? Apply on the company site.

About Demandbase

Grow high-quality pipeline faster with the only AI platform built for how B2B really buys

Elevate your B2B go-to-market strategy with Demandbase's ABM platform, delivering smarter insights, agent-led automation, and AI-powered pipeline.

ABM platformAIDataB2B salesMarketing automationGTM
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