← All roles

Research Director, Audience Insights, Content Insights

The New York Times· Research and Insight
Apply on company site
Hybrid (New York, NY)$160k - $205kfull-timePosted 2mo ago

About the role

Lead video measurement research for NYT's video content, overseeing end-to-end measurement across platforms and audience segments, and translating data into actionable strategies for production, distribution, and editorial decisions.

Responsibilities

  • Develop audience research to support the creation and growth of video franchises and recurring shows. Conduct concept testing, pilot testing, audience appetite studies, and competitive landscape analysis to inform greenlight decisions.
  • Partner with video leadership to evaluate format, host, or editorial premises for sustained audience demand; build longitudinal tracking for audience health (loyalty, satisfaction, churn).
  • Build a video performance tracking program grounded in survey-based measurement across defined audience segments over time (awareness, recall, engagement, sentiment).
  • Collaborate with analytics teams to establish benchmarks, monitor performance across surfaces (owned, social, streaming), and provide regular reporting for editorial, product, and business stakeholders.
  • Lead quantitative and qualitative research among target audiences to support video strategy and format development (e.g., format preference studies, thumbnail/title tests, viewer satisfaction).
  • Plan and manage multiple research projects and ad-hoc requests with timelines and resources.
  • Collaborate on research for other editorial projects/franchises (newsletters, podcasts, emerging products).
  • Coordinate with research partners, analytics teams, and company partners.
  • Identify opportunities to improve video measurement quality, speed, and impact; recommend new vendors, tools, methodologies.
  • Demonstrate support for journalistic independence and commitment to the mission.

Qualifications

  • 10+ years of experience in market research, user research, or consumer insights with emphasis on multimodal and product research
  • Proficiency in qualitative and quantitative research methodologies; experience with continuous improvement
  • Experience leading all facets of a tracking program (vendor relationships, questionnaire development, data mining, reporting)
  • Fluency in analyzing large datasets, extracting insights, and producing clear reports
  • Experience developing timelines across multiple projects and applying project management skills
  • Experience managing external research partners/vendors
  • Experience with visualization tools and creating compelling presentations

Skills

Required:Market researchQualitative research

Benefits

  • For roles in the U.S., eligible for variable pay (annual bonus and restricted stock)
  • Medical, dental and vision benefits, FSAs, company-matching 401(k), employee stock purchase plan, paid vacation, paid sick days, paid parental leave, tuition reimbursement and professional development programs
Last updated Sep 9, 2026. Interested? Apply on the company site.
The New York Times logo

About The New York Times

Breaking News, US News, World News and Videos

Live news, investigations, opinion, photos and video by the journalists of The New York Times from more than 150 countries around the world.

newslive updateslatest newsbreaking newslocal newscurrent eventstop storieslivestream
Company profileWebsite

More open roles at The New York Times