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Field Marketing Manager, APAC

Anthropic· Marketing & Brand
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Hybrid (Singapore)Full-timePosted 2mo ago

About the role

Founding APAC field marketing leader responsible for end-to-end regional strategy, operating system, and pipeline ownership in a partner-led APAC market. Scrappy, hands-on leader who can operate with minimal supervision initially while building a scalable regional function and aligning with global marketing and regional sales.

Responsibilities

  • Build and lead the APAC field marketing function, establishing scalable frameworks and processes from scratch in the region
  • Drive field marketing initiatives across enterprise while building scaled programs for startups, adapting strategy for diverse international markets and buying behaviors
  • Create and run field marketing programs including executive roundtables, customer events, industry conferences, partner programs, and ABM activations
  • Partner closely with APAC sales leadership to align programs to territory and account-specific pipeline and revenue goals
  • Establish measurement frameworks including lead scoring, attribution models, and ROI reporting to demonstrate marketing's impact on revenue
  • Evaluate and select premium third-party events that align with business goals, and build high-impact activation strategies around them
  • Collaborate with Global Field Marketing and other central marketing teams so APAC programs align with company-wide strategy while meeting local market needs
  • Coordinate with APAC Solutions Marketing and Product Marketing for consistent messaging and positioning across regional programs
  • Manage regional resources including relationships with key partners, vendors, and industry organizations across APAC
  • Build and manage the regional field marketing budget with strong financial discipline and ROI focus
  • Define the regional team plan and hire and lead the function as expansion headcount lands
  • Drive continuous improvement through post-program analysis, stakeholder feedback, and data-driven optimization

Qualifications

  • 14+ years B2B enterprise marketing with blended expertise in field marketing, ABM, and demand generation in APAC markets
  • Deep understanding of enterprise sales cycles and buying processes; software company experience is required
  • Track record building and scaling field marketing and demand generation programs from the ground up
  • Strong analytical skills and a data-driven approach to program optimization and attribution
  • Demonstrated contribution to significant revenue goals through integrated marketing initiatives
  • International marketing experience and understanding of regional market dynamics across Asia Pacific
  • Proven self-starter who has run sophisticated programs with small teams in fast-paced startup environments
  • Strong project management across complex, multi-country programs simultaneously
  • Exceptional budgeting and financial management with experience managing substantial field marketing budgets
  • Cultural awareness and ability to adapt strategy for diverse APAC markets
  • Excellent cross-functional collaboration, particularly with sales teams and executive stakeholders
  • Comfort with ambiguity and a bias for thoughtful action
  • Existing right to work in Singapore is required for this role.

Skills

Required:Field marketing leadershipABM and demand generationPartnership/partner-led marketing

Benefits

  • We encourage you to apply even if you do not believe you meet every single qualification.
  • Not a benefits list per se, but context: flexible working hours, generous vacation and parental leave, optional equity donation matching, and a thoughtful safety policy regarding scams.
Last updated Aug 26, 2026. Interested? Apply on the company site.

About Anthropic

building reliable, interpretable, and steerable AI systems

Anthropic is an AI safety and research company that's working to build reliable, interpretable, and steerable AI systems.

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