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Sr. Marketing Associate, B2B

Betterment· Marketing
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Hybrid (New York City, NY)$89k - $99.5kfull-timePosted 2mo ago

About the role

B2B marketing generalist role focused on executing growth strategies for Betterment at Work, coordinating multi-channel campaigns (email, social, webinars) to generate leads and nurture prospects for sales partners. Hybrid NYC-based position.

Responsibilities

  • Build, execute, and optimize email campaigns in our marketing automation platform, including audience segmentation and list management
  • Develop marketing copy across email, social, and web, spinning up initial drafts for review and ensuring a consistent brand voice
  • Manage creative asset development process, coordinating timelines and feedback across creative, compliance, and external partners
  • Support content marketing strategy across owned channels, distributing compelling content to grow inbound lead generation and support our enterprise sales team
  • Manage webinar execution in terms of logistics, promotion, platform setup, and post-event follow-up and lead handoff
  • Circulate regular updates on key reports and campaign performance

Qualifications

  • 3+ years of experience in B2B or SaaS marketing with hands-on campaign execution across multiple channels
  • Proficiency with marketing automation and CRM platforms (HubSpot and Salesforce experience is a huge plus)
  • Working knowledge of B2B channel tactics—email nurture, webinars, partnerships, social, paid social, content marketing, and events
  • Strong writing and editing skills; able to independently draft email and social copy for review
  • Comfortable managing creative and compliance review workflows, including asset trafficking and approvals
  • Strong project management skills and able to manage multiple campaigns and stakeholders, keep timelines on track, and work independently
  • Collaborative team player who excels at building relationships cross-functionally
  • Background in fintech, financial services, or other regulated industries is a plus

Skills

Required:Email marketingCopywritingCampaign managementCreative & compliance workflow

Benefits

  • medical, dental, and vision coverage
  • life and AD&D insurance
  • short- and long-term disability
  • infertility support and WPATH-aligned transgender health benefits
  • Employee Assistance Program (EAP)
  • transit benefits and FSA and HSA options
  • Equity for all employees, including new hire and refresher grants
  • Flexible paid time off, paid parental leave, and a fully paid four-week sabbatical in your sixth year
  • Company-paid professional coaching for all employees
  • Day-one 401(k) match plus matching on qualified student loan payments
Last updated Aug 26, 2026. Interested? Apply on the company site.

About Betterment

Automated investing & Financial planning

Betterment can help grow your money by making saving and investing easy. Invest in a tailored portfolio, set buckets for your goals, and earn rewards.

investingfinancial planningsavingretirementtax-smart technologyinvestment portfolioscash management
Company profileWebsite

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