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Sr. Social Media & Content Associate

Betterment· Marketing
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Hybrid (New York City)$89k - $99.5kFull-timePosted 2mo ago

About the role

Role to execute organic social strategy across three Betterment lines of business, transforming complex financial topics into engaging content, managing content calendars, publishing, compliance routing, and performance monitoring.

Responsibilities

  • Drafting, creating and publishing content; routing posts through compliance and approval workflows; maintaining documentation; monitoring performance.
  • Drive day-to-day workflow for the creation of posts, including drafting copy, coordinating or creating creative assets, editing, shooting, routing content for reviews and approvals, and maintaining accurate compliance documentation.
  • Schedule and publish content using social management tools, ensuring tagging, accessibility standards, and compliance requirements are met.
  • Monitor engagement and comments across channels, flagging audience questions, trends, or potential risks by responding directly or routing to the appropriate team.
  • Pull weekly and monthly performance metrics to contribute to reporting and optimization efforts.
  • Partner with Marketing, Creative, and Comms to assist in packaging product launches, research, and marketing initiatives into social-ready formats including product explainers and social first stories.
  • Contribute ideas during brainstorms and support timely content tied to market events and key brand moments.
  • Stay up-to-date on social trends to identify opportunities and know when to be bold or demure.

Qualifications

  • 2-3 years of experience in social media, digital marketing, or content creation; experience in financial services or other regulated industries is a plus.
  • Established ability to manage day-to-day publishing across corporate social channels.
  • Experience with social video, including short-form video creation and platform-native best practices.
  • Excellent writing and visual communication skills, with demonstrated ability to capture and apply a consistent brand voice.
  • Strong organizational skills and attention to detail; ability to manage multiple platforms and priorities.
  • Familiarity with analytics and scheduling tools (e.g., Hootsuite, Meta, and other native platform insights).
  • Experience using Adobe Creative Suite, Figma, CapCut, Edits or similar design tools, with comfort leveraging AI capabilities to ideate and execute content faster.
  • Strong working knowledge of social best practices, including formatting, tagging, accessibility, and engagement norms.
  • Collaborative mindset and comfort working cross-functionally with different teams across the organization.

Skills

Required:Social media managementVideo creationCopywriting and visual communicationDesign tools

Benefits

  • We offer a competitive suite of benefits, including medical, dental, and vision coverage; life and AD&D insurance; short- and long-term disability; infertility support and WPATH-aligned transgender health benefits; an Employee Assistance Program (EAP); transit benefits and FSA and HSA options
  • Ownership: Equity for all employees, including new hire and refresher grants.
  • Time: Flexible paid time off, paid parental leave, and a fully paid four-week sabbatical in your sixth year.
  • Growth: Company-paid professional coaching for all employees.
  • Wealth: Day-one 401(k) match plus matching on qualified student loan payments.
Last updated Aug 26, 2026. Interested? Apply on the company site.

About Betterment

Automated investing & Financial planning

Betterment can help grow your money by making saving and investing easy. Invest in a tailored portfolio, set buckets for your goals, and earn rewards.

investingfinancial planningsavingretirementtax-smart technologyinvestment portfolioscash management
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