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Senior Paid Media Buyer

Scale Army· Marketing & Creative
Apply on company site
Remote$3k/mo - $3.3k/moContractPosted 2mo ago

About the role

Senior Paid Media Buyer to own strategy, execution, management, and optimization of paid media campaigns with emphasis on Google Ads, supporting LinkedIn, Microsoft/Bing, and broader demand generation for a growing B2B organization.

Responsibilities

  • Own the strategy, execution, management, and optimization of paid media campaigns, with a primary focus on Google Ads.
  • Support and evaluate LinkedIn, Microsoft/Bing, and other paid acquisition channels in partnership with the broader marketing team.
  • Launch, optimize, and scale campaigns aligned with demand generation and pipeline objectives.
  • Continuously test audiences, messaging, targeting, campaign structures, and other variables to improve performance.
  • Identify opportunities to expand, refine, or restructure paid acquisition initiatives based on performance data.
  • Manage and optimize a six- to seven-figure paid media budget.
  • Analyze campaign and channel performance to determine where budget should be increased, reduced, or reallocated.
  • Make data-backed recommendations designed to improve marketing efficiency and pipeline contribution.
  • Continuously monitor spend and performance to identify opportunities for optimization.
  • Balance short-term campaign performance with broader demand generation objectives.
  • Connect paid media strategy and performance to key B2B funnel stages (MQLs, SQLs, SQOs, pipeline, revenue).
  • Partner with Marketing Ops and RevOps to define, validate, and improve conversion signals, tracking, and attribution inputs.
  • Evaluate campaign quality beyond surface-level metrics by considering downstream pipeline impact.
  • Use campaign and funnel data to identify opportunities to generate stronger qualified demand.
  • Support broader demand generation initiatives designed to improve acquisition and pipeline performance.
  • Analyze paid media and website performance data to identify trends, opportunities, and areas requiring improvement.
  • Translate complex campaign data into clear, actionable recommendations for senior leadership.
  • Present recommendations to senior marketing leadership and provide the rationale behind optimization decisions.
  • Continuously course-correct campaigns based on performance data and business priorities.
  • Use analytics to support decisions around targeting, messaging, budget allocation, and channel strategy.
  • Partner with the Senior Director of Demand Generation on website performance and conversion rate optimization.
  • Identify opportunities to improve conversion performance across landing pages and other key website experiences.
  • Use paid media and website data to recommend CRO experiments and improvements.
  • Support testing initiatives designed to increase the conversion of paid traffic into qualified leads and pipeline.
  • Evaluate how campaign messaging, targeting, and landing page experiences work together throughout the acquisition journey.
  • Own relationships with external paid media agencies and vendors.
  • Establish clear strategies, expectations, deliverables, and performance standards.
  • Coordinate with external marketing and SEO partners to ensure deliverables are completed.
  • Evaluate agency and vendor performance based on agreed objectives and business outcomes.
  • Provide strategic direction rather than relying on external partners to determine paid media strategy.
  • Collaborate with Demand Generation, Top-of-Funnel Marketing, Marketing Operations, RevOps, Creative, and other marketing stakeholders.
  • Partner with internal teams to improve campaign execution, measurement, creative, and conversion performance.
  • Communicate paid media insights and recommendations clearly across different marketing functions.
  • Operate effectively in a fast-moving environment where campaigns and priorities are frequently tested and refined.
  • Leverage AI and automation to improve paid media performance, operational efficiency, and insight generation.
  • Identify opportunities to streamline campaign analysis, optimization, reporting, and other recurring workflows.
  • Incorporate AI-enabled tools into day-to-day marketing processes where they can improve speed or decision-making.
  • Maintain strong analytical judgment when using AI-generated recommendations or insights.

Qualifications

  • 5+ years of paid media, performance marketing, or related digital acquisition experience.
  • Strong hands-on experience managing and optimizing Google Ads campaigns.
  • Experience supporting or managing LinkedIn Ads as part of a B2B demand generation strategy.
  • Proven experience managing large paid media budgets, ideally six figures or greater.
  • Experience within B2B environments, with B2B SaaS demand generation experience strongly preferred.
  • Experience connecting paid media performance to MQLs, SQLs, qualified pipeline, and revenue.
  • Experience analyzing campaign performance and translating data into strategic recommendations.
  • Experience supporting website performance and conversion rate optimization initiatives.
  • Experience working with or managing external marketing agencies and vendors.
  • Experience with Microsoft/Bing Ads, SEO, or ABM-focused paid media is preferred.
  • Previous experience mentoring junior marketers or the potential to take on people management responsibilities is a plus.

Skills

Required:Google Ads strategy, campaign management, optimization, targeting, and performance analysisLinkedIn AdsB2B SaaS demand generation funnelsBudget managementAnalytics & attributionConversion rate optimizationCommunication to leadershipAgency/vendor managementAI-enabled toolsABM-specific paid media
Nice to have:PowerBI, Salesforce, Programmatic/ABM
Last updated Aug 26, 2026. Interested? Apply on the company site.

About Scale Army

Global Staffing for Marketing & Sales Growth

Scale Army sources, vets, and deploys high-performing marketers and sellers, helping meet growth targets with nearshore talent, month-to-month contracts, and fast onboarding.

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