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Creative Strategy Lead

Slingshot AI· Marketing
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LondonFull-timePosted 2mo ago

About the role

Creative Strategy Lead for Slingshot AI marketing team, focused on identifying, creating, testing, and scaling D2C creative motion to drive Ash adoption and awareness in mental health space.

Responsibilities

  • Own the weekly experiment loop: hypothesis, A/B test, read the result, identify winners, iterate.
  • Build the system that makes it repeatable. Testing cadence, angle library, naming and tagging, and a bank of real user language pulled from communities, reviews, and our own conversations.
  • Create winning concepts and then raise the hit rate of winning concepts so paid has more to scale behind. The bar is quality, not volume, and you manage what we spend proving things out.
  • Write the hooks, headlines, overlays, and scripts, in the voice of the person scrolling.
  • Brief at volume: one brief that many creators each interpret their own way, built for what each network rewards rather than resizing one idea for all of them.
  • Coach creators with sharp feedback, one to many. You brief and evaluate and if required can do creator ops, supporting in producing the content yourself.
  • Work with media buying on a weekly cadence. You read media buy KPIs and go into the buying tools yourself to check how tests performed, and you know buying well enough to challenge the buyer on their own ground.
  • Develop the product and audience understanding that decides what works. When AI makes output cheap, this becomes the deciding factor in paid.
  • Set the visual and verbal point of view for Ash in market. We do not look like the rest of this category, and we do not intend to start.

Qualifications

  • You produce assets yourself on the AI stack, Figma, CapCut and the rest. Not in front of the camera, but you make the creative for testing, not just brief it.
  • You come from the paid side moving into creative, or creative moving toward paid. Both work. What matters is turning product and audience understanding into creative that wins.
  • Experienced in writing performance copy; have taste and can quickly iterate
  • Consumer only, ideally subscription. If your background is SaaS, this is not the role.
  • You can set up a clean test, say in advance what would prove you wrong, read the result honestly, and defend your taste with an argument rather than a mood board.
  • You want to work on mental health for a reason you can say out loud.

Skills

Required:Creative strategyPerformance copywritingVideo/visual asset production

Benefits

  • Nice to have: you can challenge our media buyer on their own ground, because you have done the buying yourself.
  • Nice to have: you have built or reshaped web funnels and landing pages to match the creative that drove the click.
  • Nice to have: you have built or run a creator or UGC pipeline, including sourcing, briefing, and quality control.
Last updated Sep 17, 2026. Interested? Apply on the company site.

About Slingshot AI

Helping people change their minds and lives in the ways they want to

Slingshot AI is a mental health research lab building a foundation model for psychology. Our mission is to use AI to make mental health care more accessible, and to help people change their minds and lives the way they want to.

mental healthAIpsychology
Company profileWebsite

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