Head of Creative - Paid Social
Slingshot AI· Marketing
LondonFull-timePosted 1mo ago
About the role
Head of Creative - Paid Social leading the creative strategy and execution for paid social/d2c campaigns to scale Ash Slingshot AI’s reach and impact in mental health.
Responsibilities
- Own the weekly experiment loop: hypothesis, A/B test, read the result, identify winners, iterate.
- Build the system that makes it repeatable: testing cadence, angle library, naming and tagging, and a bank of real user language pulled from communities, reviews, and our own conversations.
- Create winning concepts and then raise the hit rate of winning concepts so paid has more to scale behind.
- Write the hooks, headlines, overlays, and scripts, in the voice of the person scrolling.
- Brief at volume: one brief that many creators each interpret their own way, built for what each network rewards rather than resizing one idea for all of them.
- Coach creators with sharp feedback, one to many. You brief and evaluate and if required can do creator ops, supporting in producing the content yourself.
- Work with media buying on a weekly cadence. You read media buy KPIs and go into the buying tools yourself to check how tests performed, and you know buying well enough to challenge the buyer on their own ground.
- Develop the product and audience understanding that decides what works. When AI makes output cheap, this becomes the deciding factor in paid.
- Set the visual and verbal point of view for Ash in market. We do not look like the rest of this category, and we do not intend to start.
Qualifications
- You produce assets yourself on the AI stack, Figma, CapCut and the rest. Not in front of the camera, but you make the creative for testing, not just brief it.
- You come from the paid side moving into creative, or creative moving toward paid. Both work. What matters is turning product and audience understanding into creative that wins.
- Experienced in writing performance copy; have taste and can quickly iterate
- Consumer only, ideally subscription. If your background is SaaS, this is not the role.
- You can set up a clean test, say in advance what would prove you wrong, read the result honestly, and defend your taste with an argument rather than a mood board.
- You want to work on mental health for a reason you can say out loud.
Skills
Required:Creative direction for paid socialPerformance copywriting
Last updated Sep 24, 2026. Interested? Apply on the company site.
About Slingshot AI
Helping people change their minds and lives in the ways they want to
Slingshot AI is a mental health research lab building a foundation model for psychology. Our mission is to use AI to make mental health care more accessible, and to help people change their minds and lives the way they want to.
mental healthAIpsychology
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